Data-Driven Media Planner — Flexible Work & Strategy

Publicis Groupe; New York, Northern (NY, KY); Híbrido; USD 61.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid family care

Adoption support

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Work from anywhere

Descripción de la vacante

Razorfish in New York is seeking a data-driven Media Planner with a strong foundation in audience strategy, development, and programmatic media to build audience-first strategies and drive smarter marketing decisions across multiple brands.

You will partner with Audience, Programmatic, Analytics, and Media teams to deliver data-driven targeting recommendations and measurable business outcomes.;

Formación

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
• Strong experience with audience segmentation, audience development, and audience strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP & DV360.
• Additional software experience with MRI, Comscore, Nielsen, LiveRamp, Epsilon, or other audience/data platforms is a plus.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
• Experience developing data-driven audience recommendations.
• Strong client-facing communication and presentation skills.
• Ability to analyze campaign performance and audience insights to drive strategy.
• Understanding of traditional and interactive media planning elements.

Responsabilidades

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Conocimientos

Audience segmentation

Audience development

Programmatic media

DSPs

Yahoo DSP

DV360

Excel

Client-facing

Campaign analytics

Media planning

Educación

Bachelor’s degree or higher

Herramientas

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Descripción del empleo

Razorfish in New York is seeking a data-driven Media Planner with a strong foundation in audience strategy, development, and programmatic media to build audience-first strategies and drive smarter marketing decisions across multiple brands.

You will partner with Audience, Programmatic, Analytics, and Media teams to deliver data-driven targeting recommendations and measurable business outcomes.;