Data-Driven Media Buyer & Planner | Hybrid

Dixon Schwabl

Town of Victor (NY)

Hybrid

USD 55,000 - 74,000

Full time

7 days ago
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Benefits offered by this job

Flexible hybrid work environment
Comprehensive benefits
Progressive PTO
Professional development opportunities
DEI learning and support
Community impact opportunities

Job summary

DS+CO is seeking a media buyer/planner to translate client marketing objectives into strategic plans and execute across digital and traditional channels. The role involves hands-on campaign setup, optimization, billing, reporting and vendor coordination in a hybrid office model.

You will work with senior media staff, account teams and analytics partners to deliver accurate, efficient campaigns and measurable results.

Qualifications

  • 1+ year of media planning or buying experience.
  • Ability to turn campaign data into meaningful insights.
  • Strong organization and attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency with Excel and data analysis.
  • Comfort learning and using AI-enabled tools.
  • Interest in evolving media practices and vendor systems.

Responsibilities

  • Develop media plans aligned with client objectives and budgets.
  • Build, traffic and quality check campaigns across digital and traditional channels.
  • Monitor and optimize campaign performance and ROI.
  • Manage buying, billing, documentation and reconciliation.
  • Prepare performance reports with clear insights and recommendations.
  • Support client and new business efforts with research and forecasting.
  • Coordinate with vendors and negotiate placements.
  • Advise internal teams on new channels and optimization opportunities.
  • Share knowledge and mentor junior team members.

Skills

Analytical skills
Communication skills
Excel skills
Multitasking
Digital platforms
AI curiosity
Campaign data

Tools

Google Ads
Microsoft Advertising
Campaign Manager
Display & Video 360
Search Ads 360

Job description

DS+CO is seeking a media buyer/planner to translate client marketing objectives into strategic plans and execute across digital and traditional channels. The role involves hands-on campaign setup, optimization, billing, reporting and vendor coordination in a hybrid office model.

You will work with senior media staff, account teams and analytics partners to deliver accurate, efficient campaigns and measurable results.

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