Media Buyer/Planner

Dixon Schwabl; Town of Victor (NY); Hybrid; USD 55,000 - 74,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Comprehensive benefits

Progressive PTO

Professional development opportunities

DEI learning and support

Community impact opportunities

Job summary

DS+CO is seeking a media buyer/planner to translate client marketing objectives into strategic plans and execute across digital and traditional channels. The role involves hands-on campaign setup, optimization, billing, reporting and vendor coordination in a hybrid office model.

You will work with senior media staff, account teams and analytics partners to deliver accurate, efficient campaigns and measurable results.

Qualifications

• 1+ year of media planning or buying experience.
• Ability to turn campaign data into meaningful insights.
• Strong organization and attention to detail.
• Excellent written and verbal communication skills.
• Proficiency with Excel and data analysis.
• Comfort learning and using AI-enabled tools.
• Interest in evolving media practices and vendor systems.

Responsibilities

• Develop media plans aligned with client objectives and budgets.
• Build, traffic and quality check campaigns across digital and traditional channels.
• Monitor and optimize campaign performance and ROI.
• Manage buying, billing, documentation and reconciliation.
• Prepare performance reports with clear insights and recommendations.
• Support client and new business efforts with research and forecasting.
• Coordinate with vendors and negotiate placements.
• Advise internal teams on new channels and optimization opportunities.
• Share knowledge and mentor junior team members.

Skills

Analytical skills

Communication skills

Excel skills

Multitasking

Digital platforms

AI curiosity

Campaign data

Tools

Google Ads

Microsoft Advertising

Campaign Manager

Display & Video 360

Search Ads 360

Job description

ABOUT US:

DS+CO is a full-service agency that challenges our clients to get clear. Because data, content and creativity are only as good as the problem they solve. We help make sure it's the right one. We help brands move fast enough to stay ahead, yet smart enough to stay grounded. Agile and enduring: That’s our kind of progress.

About the Role:

DS+CO is looking for a Media Buyer/Planner to turn client marketing objectives into thoughtful, strategic media plans and bring them to life across digital and traditional channels.

This is a hands-on role responsible for campaign setup, buying, optimization, billing, reporting and vendor coordination. You’ll work closely with senior media staff, account teams and analytics partners to ensure campaigns are accurate, efficient and delivering measurable results.

This role reports to the Associate Media Director. Local employees are required to work in the office on Tuesdays and Thursdays. Additional in-office time may be needed based on business needs.

Key Responsibilities:

• Develop media plans that align with client objectives, audiences and budgets, particularly for small to midsized campaigns.
• Build, traffic and quality check campaigns across paid search, social, display, programmatic, online video, traditional media and other channels.
• Monitor and optimize campaign performance, identifying opportunities to improve results.
• Manage buying, billing, documentation and financial reconciliation for assigned campaigns.
• Prepare performance reports that translate results into clear insights and recommendations.
• Support client and new business work through research, forecasting and strategic media recommendations.
• Coordinate with media vendors and negotiate placements and pricing to maximize client value.
• Recommend new channels, technologies and optimization opportunities to internal teams.
• Use approved AI and platform tools to improve efficiency, accuracy and insight while applying sound judgment to the work.
• Share knowledge and support the development of junior media team members.

Success in this role means campaigns are accurate, well managed and continuously optimized; reporting helps clients understand performance and next steps; and internal teams can rely on clear communication, sound recommendations and strong attention to detail.

Requirements

• At least one year of media planning or buying experience.
• Strong analytical skills and the ability to turn campaign data into meaningful insights.
• Excellent organization and attention to detail.
• Ability to manage multiple campaigns, priorities and deadlines as requirements change.
• Strong written and verbal communication skills.
• Intermediate or advanced Microsoft Excel skills.
• Comfort learning and working within digital platforms, vendor systems and collaboration tools.
• Curiosity about evolving media practices, technology and appropriate applications of AI.

If you don’t meet all requirements, we encourage you to still apply; skills and competencies show up in lots of different ways.

Nice to Have:

• Hands-on experience with paid search, paid social, programmatic, display or online video campaigns.
• Familiarity with Google Ads, Microsoft Advertising, Campaign Manager, Display & Video 360, Search Ads 360 or other ad-serving platforms.
• Experience with media billing, financial reconciliation or vendor negotiation.
• Experience contributing to client presentations or new business opportunities.

Why DS+CO?

We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and courage and creating spaces where everyone is heard and respected.

Perks and Benefits:

• Flexible hybrid work environment
• Comprehensive benefits to meet your needs
• Progressive PTO that allows you to take the time you need when you need it
• Professional development opportunities to keep you growing
• Diversity, equity, and inclusion learning and support for everyone
• Opportunities to create an impact in the communities we serve

Compensation:

The anticipated salary range for this position is $55,000 to $73,600. This range reflects market benchmarking for the scope and responsibilities of the role, as well as internal equity.

Fairness & Inclusion:

At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion—creating spaces where everyone belongs. Because change comes from those who push for progress.

Learn more about us at our website !