Marketing Strategy & Operations Leader

Manhattan Associates; Atlanta (GA); On-site; USD 180,000 - 250,000; Full time

Job summary

Manhattan Associates seeks a Senior Director, Strategy & Ops to serve as the operational and strategic backbone of Marketing. You will lead Marketing Operations, owning cadence, planning, performance visibility, and systems that enable scale.

A major focus is turning data into insight and insight into action by building a full-funnel performance narrative for executives. Your leadership drives KPI consistency and trusted reporting.

Qualifications

• 10+ years in Marketing Operations, strategy and operations, chief of staff, RevOps, analytics, consulting, or equivalent roles with increasing scope.
• People leadership experience, including managing managers (Director-level) and building high-performing operations teams.
• Strong analytical rigor and the ability to translate data into executive-ready insights, decisions, and action plans.
• Experience establishing operating cadence, scorecards, and performance management for a complex marketing organization.
• Experience managing budgets and linking investment to outcomes, including ROI discipline and prioritization.
• Fluency in marketing automation and Martech ecosystems (Marketo strongly preferred), with comfort partnering with IT and data teams.
• Strong cross-functional leadership and executive communication skills, with high judgment and discretion.

Responsibilities

• Lead the Marketing Operations team and function, setting the MOPs strategy, operating model, prioritization, and talent development plans, with clear ownership and standards across planning, process, measurement, and systems.
• Strengthen cross-functional operating relationships with Sales/RevOps, Finance, Product, and IT to ensure end-to-end alignment on funnel definitions, targets, data, and reporting.
• Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives—not just metrics—across the full funnel.
• Own performance storytelling by synthesizing what has changed, what is driving those changes, what is being learned, and what actions are recommended, including trade-offs and decisions.
• Build reliable full-funnel measurement (awareness → engagement → conversion → pipeline → revenue influence), ensuring KPI consistency and trusted reporting.
• Own the marketing operating system, including OKR setting, quarterly planning, leadership meeting rhythms, and executive-ready updates.
• Drive operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization; remove friction that slows execution.
• Establish prioritization mechanisms that protect focus and ensure resources are aligned to the highest-impact work.
• Partner with the CMO to define marketing strategy and OKRs aligned to corporate priorities and translate strategic directives into integrated plans (including campaign planning).
• Lead cross-functional initiatives with clear owners, milestones, dependencies, and risk management to ensure follow-through and timely delivery.
• Act as a trusted advisor and integrator for the Marketing Leadership Team, surfacing issues and opportunities, consolidating perspectives, and driving decisions.
• Own marketing performance management through MOPs, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators.
• Drive spend-to-impact rigor through budget-to-priority alignment, efficiency metrics (e.g., cost per SAO), and recommendations for budget reallocation.
• Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution.
• Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points with CRM and analytics stacks.
• Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness.
• Ensure scalable email marketing operations and performance measurement with strong governance and continuous optimization.
• Serve as the consolidation and facilitation point for Marketing leadership, driving alignment, decision-making, and accountability.
• Build executive-level narratives for QBRs, operating reviews, and leadership updates that reflect clarity, accuracy, and business impact.
• Represent the CMO in select forums as needed, ensuring tight communication loops and follow-through on actions.
• Stay current on emerging technology and best practices and translate them into pragmatic improvements for productivity and performance, including AI-forward workflows.

Skills

Marketing Operations

Leadership

Data-driven decision making

Budget management

Marketing automation

Cross-functional collaboration

Executive communication

Analytics

Strategic thinking

AI-forward workflows

Tools

Marketo

CRM systems

Analytics stacks

Job description

Manhattan Associates seeks a Senior Director, Strategy & Ops to serve as the operational and strategic backbone of Marketing. You will lead Marketing Operations, owning cadence, planning, performance visibility, and systems that enable scale.

A major focus is turning data into insight and insight into action by building a full-funnel performance narrative for executives. Your leadership drives KPI consistency and trusted reporting.