Data-Driven Marketing Leader

AT&T; Tustin (CA); On-site; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability Benefits

Life and Accidental Death Insurance

Employee discounts

Wellness programs

Job summary

AT&T is seeking an experienced marketing leader to identify, develop, and execute data-driven strategies for driving brand awareness and revenue growth. The role focuses on planning programs, managing campaigns, and coordinating with cross-functional teams to maximize impact.

Responsibilities include budgeting, performance analysis, and stakeholder collaboration, with a 25%-50% travel expectation. A BS/BA and 5+ years of related experience are preferred.

Qualifications

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Plan and implement marketing programs to support objectives, forecast needs and respond strategically.
• Develop, execute, and manage marketing campaigns across channels to achieve goals.
• Collaborate with product management and cross-functional teams to identify opportunities and raise awareness.
• Prepare and analyze marketing reports to track performance and align with objectives.
• Conduct financial analysis to allocate budgets and control expenditures.

Skills

Marketing strategy

Campaign planning

Budget management

Cross-functional collaboration

Education

Bachelor's degree

Job description

AT&T is seeking an experienced marketing leader to identify, develop, and execute data-driven strategies for driving brand awareness and revenue growth. The role focuses on planning programs, managing campaigns, and coordinating with cross-functional teams to maximize impact.

Responsibilities include budgeting, performance analysis, and stakeholder collaboration, with a 25%-50% travel expectation. A BS/BA and 5+ years of related experience are preferred.