Data-Driven Marketing Content Strategist

Toledo Museum of Art; Toledo (OH); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

25 Days Paid Time Off Annually

Medical, Dental, & Vision Insurance

403(b) Retirement Savings Plan

Job summary

The Toledo Museum of Art seeks a Marketing Content Strategist to lead comprehensive content planning and optimization across the Museum’s digital channels. You will shape storytelling, campaigns, and brand-aligned content with a focus on accessibility and audience growth.

You will supervise designers and an automation specialist, collaborate across departments, and anchor content decisions in analytics to drive engagement and mission impact.

Qualifications

• Bachelor’s degree in marketing, digital media, communications, journalism, or related field.
• 5+ years of experience in digital marketing, digital content creation, editorial strategy, or social media management, preferably in a cultural or nonprofit setting.
• 1 year’s experience supervising other creative individual contributors.
• Proven ability to write and edit for a range of platforms and audiences.
• Strong knowledge of social media platforms, CMS tools (e.g., WordPress), email marketing software, and analytics tools (e.g., Google Analytics, Meta Insights).
• Familiarity with design software and visual literacy with image/video editing tools (e.g., Adobe Creative Suite, Canva).
• Deep appreciation for the arts and a commitment to equity and inclusion in communications.

Responsibilities

• Develop and implement a comprehensive marketing content strategy that supports institutional priorities and audience development goals.
• Use analytics to refine strategies, optimize engagement, and inform content planning.
• Lead content planning, messaging, and editorial strategy across owned digital platforms (social media, website, email, digital signage, multimedia).
• Oversee marketing publication calendar including Art Matters and Annual Report.
• Create and manage a comprehensive content calendar that reflects and supports Museum-wide campaigns, exhibitions, and programs.
• Ensure all marketing content is brand-aligned, inclusive, accessible, and audience-centered.
• In collaboration with the Director of Marketing, Communications & Brand Strategy, develop campaign concepts to guide production work across marketing channels.
• Supervise the Marketing & Communications Designer and temporary Marketing Automation Specialist, providing creative direction, project prioritization, and developmental feedback.
• Ensure content supports strategic messaging goals and aligns with brand standards.
• Coordinate design and content timelines to meet internal deadlines and marketing campaign needs.
• Serve as a liaison to internal teams (Curatorial, Education, Development, Visitor Services) to align digital content with institutional messaging and initiatives.
• Facilitate cross-functional collaboration to gather insights and develop unified storytelling approaches.
• Provide support and guidance to internal partners on best practices in digital communication and engagement.
• Track and report on key performance indicators for content across platforms.
• Use audience data and platform insights to recommend changes that improve reach, engagement, and effectiveness.

Skills

Content strategy

Editorial writing

Stakeholder collaboration

Project management

Data-driven decisions

Communication skills

Education

Bachelor’s degree in marketing, digital media, communications

Tools

WordPress

Email marketing software

Analytics tools

Adobe Creative Suite

Canva

Job description

The Toledo Museum of Art seeks a Marketing Content Strategist to lead comprehensive content planning and optimization across the Museum’s digital channels. You will shape storytelling, campaigns, and brand-aligned content with a focus on accessibility and audience growth.

You will supervise designers and an automation specialist, collaborate across departments, and anchor content decisions in analytics to drive engagement and mission impact.