Marketing Content Strategist

Toledo Museum of Art; Toledo (OH); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

25 Days Paid Time Off Annually

Medical, Dental, & Vision Insurance

403(b) Retirement Savings Plan

Job summary

The Toledo Museum of Art seeks a Marketing Content Strategist to lead comprehensive content planning and optimization across the Museum’s digital channels. You will shape storytelling, campaigns, and brand-aligned content with a focus on accessibility and audience growth.

You will supervise designers and an automation specialist, collaborate across departments, and anchor content decisions in analytics to drive engagement and mission impact.

Qualifications

• Bachelor’s degree in marketing, digital media, communications, journalism, or related field.
• 5+ years of experience in digital marketing, digital content creation, editorial strategy, or social media management, preferably in a cultural or nonprofit setting.
• 1 year’s experience supervising other creative individual contributors.
• Proven ability to write and edit for a range of platforms and audiences.
• Strong knowledge of social media platforms, CMS tools (e.g., WordPress), email marketing software, and analytics tools (e.g., Google Analytics, Meta Insights).
• Familiarity with design software and visual literacy with image/video editing tools (e.g., Adobe Creative Suite, Canva).
• Deep appreciation for the arts and a commitment to equity and inclusion in communications.

Responsibilities

• Develop and implement a comprehensive marketing content strategy that supports institutional priorities and audience development goals.
• Use analytics to refine strategies, optimize engagement, and inform content planning.
• Lead content planning, messaging, and editorial strategy across owned digital platforms (social media, website, email, digital signage, multimedia).
• Oversee marketing publication calendar including Art Matters and Annual Report.
• Create and manage a comprehensive content calendar that reflects and supports Museum-wide campaigns, exhibitions, and programs.
• Ensure all marketing content is brand-aligned, inclusive, accessible, and audience-centered.
• In collaboration with the Director of Marketing, Communications & Brand Strategy, develop campaign concepts to guide production work across marketing channels.
• Supervise the Marketing & Communications Designer and temporary Marketing Automation Specialist, providing creative direction, project prioritization, and developmental feedback.
• Ensure content supports strategic messaging goals and aligns with brand standards.
• Coordinate design and content timelines to meet internal deadlines and marketing campaign needs.
• Serve as a liaison to internal teams (Curatorial, Education, Development, Visitor Services) to align digital content with institutional messaging and initiatives.
• Facilitate cross-functional collaboration to gather insights and develop unified storytelling approaches.
• Provide support and guidance to internal partners on best practices in digital communication and engagement.
• Track and report on key performance indicators for content across platforms.
• Use audience data and platform insights to recommend changes that improve reach, engagement, and effectiveness.

Skills

Content strategy

Editorial writing

Stakeholder collaboration

Project management

Data-driven decisions

Communication skills

Education

Bachelor’s degree in marketing, digital media, communications

Tools

WordPress

Email marketing software

Analytics tools

Adobe Creative Suite

Canva

Job description

Job Title: Marketing Content Strategist

Department: Marketing & Communications

Reports to: Director of Marketing, Communications & Brand Strategy

FLSA Status: Exempt

Employment Status: Full-Time

Deadline to Apply: 12:00pm Eastern on October 09, 2026

Since our founding in 1901, the Toledo Museum of Art has earned a global reputation for the quality of our collection, our innovative and extensive education programs, and our architecturally significant campus. Thanks to the benevolence of its founders, as well as the continued support of its members, TMA remains a privately endowed, non‑profit institution and opens its collection to the public, free of charge.

At the Toledo Museum of Art, we are dedicated to fulfilling our mission of integrating art into the lives of people and our commitment to cultivating an organizational culture where every individual feels valued, inspired, respected, and empowered. We believe fostering such a culture requires everyone to work daily at positively enhancing the experience of our team members.

Summary

The Toledo Museum of Art (TMA) seeks an innovative and data-informed Marketing Content Strategist to lead the strategic planning, development and optimization of engaging content across the Museum’s owned and earned digital channels. This position plays a critical role in shaping how the Museum connects with its audiences through storytelling, campaign integration, and digital engagement.

The Marketing Content Strategist sets and drives the comprehensive audience-focused content strategy for owned and earned media platforms, including social media, web, email, and digital signage. With a keen understanding of audience behavior, platform trends, and institutional goals, this position crafts and guides a cohesive digital presence that builds awareness, drives engagement, and advances the Museum’s mission. This position supervises the Marketing & Communications Designer and a temporary Marketing Automation Specialist, ensuring that all digital and visual content supports brand identity, accessibility standards, and content performance objectives. The Strategist also collaborates extensively with departments and across the Museum to ensure strategic alignment and consistency in messaging and design.

The Toledo Museum of Art is committed to a strategic plan that creates a more inclusive experience, where a high-quality collection meets a culture of belonging. All communication efforts at TMA must explore unique and relevant ways to express these strategic goals and our values of diversity, community, innovation, and trust.

Key Accountabilities

Strategic Leadership and Planning

• Develop and implement a comprehensive marketing content strategy that supports institutional priorities and audience development goals.
• Use analytics to refine strategies, optimize engagement, and inform content planning.

Content Development and Channel Management

• Lead content planning, messaging, and editorial strategy across owned digital platforms (social media, website, email, digital signage, multimedia).
• Oversee marketing publication calendar including Art Matters and Annual Report.
• Create and manage a comprehensive content calendar that reflects and supports Museum-wide campaigns, exhibitions, and programs.
• Ensure all marketing content is brand-aligned, inclusive, accessible, and audience-centered.

Team Supervision and Creative Direction

• In collaboration with the Director of Marketing, Communications & Brand Strategy, develop campaign concepts to guide production work across marketing channels.
• Supervise the Marketing & Communications Designer and temporary Marketing Automation Specialist, providing creative direction, project prioritization, and developmental feedback.
• Ensure content supports strategic messaging goals and aligns with brand standards.
• Coordinate design and content timelines to meet internal deadlines and marketing campaign needs.

Collaboration and Cross-Departmental Integration

• Serve as a liaison to internal teams (Curatorial, Education, Development, Visitor Services) to align digital content with institutional messaging and initiatives.
• Facilitate cross-functional collaboration to gather insights and develop unified storytelling approaches.
• Provide support and guidance to internal partners on best practices in digital communication and engagement.

Evaluation and Optimization

• Track and report on key performance indicators for content across platforms.
• Use audience data and platform insights to recommend changes that improve reach, engagement, and effectiveness.

Other Responsibilities

• Manage freelance partnerships with photographers, videographers, graphic designers, vendor relationships and third-party tools related to digital content and platforms.
• Performs other duties as assigned or required.

Education And Experience

• Bachelor’s degree in marketing, digital media, communications, journalism, or a related field.
• 5+ years of experience in digital marketing, digital content creation, editorial strategy, or social media management, preferably in a cultural or nonprofit setting.
• 1 year’s experience supervising other creative individual contributors.
• Proven ability to write and edit for a range of platforms and audiences.
• Strong knowledge of social media platforms, CMS tools (e.g., WordPress), email marketing software, and analytics tools (e.g., Google Analytics, Meta Insights).
• Familiarity with design software and visual literacy with image/video editing tools a plus (e.g., Adobe Creative Suite, Canva).
• Deep appreciation for the arts and a commitment to equity and inclusion in communications.

Specialized Knowledge, Competencies, And Abilities

• Strategic thinker with a data-driven approach to content creation and optimization.
• Strong editorial judgment and the ability to write, edit, and adapt messaging across channels and audiences.
• Experience managing and mentoring staff or creative contributors.
• Skilled in balancing multiple projects and deadlines in a collaborative environment.
• Comfortable leading cross-functional planning and facilitating team collaboration.
• Knowledge of or passion for the arts, museums, and community engagement a plus.
• Experience with social media marketing strategies, concepts, and practices.
• Remains knowledgeable and up to date in different social trends, pop culture, and best practices.
• Ability to plan, prioritize and take on responsibility and decision-making in order to achieve established goals.
• Acts as a team player with strong communication skills. Enjoys connection and collaboration across departments and disciplines.
• Organized and can manage multiple simultaneous projects using a project management system (such as Wrike).

Physical Requirements And Work Environment

Standard open office work environment shared with co-workers, with related phone, computer and printer noise. Position requires the ability to operate a computer and other office productivity machinery, such as a calculator, copy machine, printer and phone system; May occasionally lift up to 25 pounds; Support given to various departments across campus may result in occasional exposure to uncomfortable weather conditions. May need to work evenings and weekends for Museum functions.

Benefits

• 25 Days of Paid Time Off Annually
• 6 Paid Holidays Annually
• 2 Floating Holidays Annually
• 3 Paid Volunteer Days Annually
• Birthday Paid Day Off
• Medical, Dental, & Vision Insurance
• 403(b) Retirement Savings Plan with the Option to Direct Eligible Employer Matching Contributions Toward Qualified Student Loan Payments
• Short-Term Disability, Long-Term Disability, Term Life and AD&D Insurance Plans
• 12 Weeks Paid Parental Leave
• Pet Insurance
• Discounted Membership to YMCA of Greater Toledo for Fitness and Childcare Services
• Employee Assistance Plan
• Museum Family Membership
• Employee Discounts in the Museum Store, Café, and Studio Art Classes

The Toledo Museum of Art provides equal opportunity for employment and promotion to all qualified employees and applicants. No person shall be discriminated against in employment on the basis of race, color, religion, gender, age, national origin, marital status, disability, sexual orientation, veteran status or any other status or condition protected by applicable federal or state statutes. The Museum is committed to maintaining an environment in which all employees are treated equitably and given the opportunity to achieve their full potential in the workplace. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at [e-mail] or (567)-666-0387.