Data Driven Marketing Analyst - Performance Optimization

Deluxe; New York (NY); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Healthcare (Medical, Dental, Vision)

Paid Time Off and Holidays

Employer-Matched Retirement Plan

Employee Stock Purchase Plan

Short-Term and Long-Term Disability

Tuition Reimbursement

Job summary

Deluxe Corporation in New York is seeking an Analyst to build reports and attribution for data-driven marketing campaigns, using Python, SQL, Excel, and BI tools to ingest and analyze large datasets.

You will collaborate with internal and external stakeholders, identify key insights, and drive program optimizations while delivering clear, engaging reporting collateral.

Qualifications

• Bachelor's Degree in a quantitative field or related area.
• Experience with analytical and data visualization tools (Tableau, Power BI, etc.).
• Proficient in Excel and PowerPoint; strong MS Office skills.
• 1+ years using SQL, Python, R, Java, AWS or similar tools is preferred.

Responsibilities

• Ingest and sanitize large structured datasets for performance attribution.
• Execute attribution and measurement processes to identify marketing responders.
• Develop analyses using Excel, Power BI, Tableau to assess attribution and campaign results.

Skills

Analytical mindset

Prioritization

Multi-project management

Communication skills

Attention to detail

Education

Bachelor's Degree

Tools

Tableau

Power BI

Excel

PowerPoint

SQL

Python

AWS

Job description

Why Join Us

Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.

• We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
• We offer competitive benefits starting on day one, designed to support your life both in and out of work.
• 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

This posting is for our 2027 new hire class, start date will be July 2027.

Great opportunity for spring 2027 graduates!

FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation – with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.

The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.

As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.

Job Functions:

• Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
• Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
• Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Basic Qualifications:

Education and Experience: Bachelors Degree

• Successfully completed coursework in statistics, math, economics, or related quantitative field
• Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
• Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint

Preferred Qualifications:

Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc

• Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
• Exceptional attention to detail and accuracy
• Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
• Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Additional Basic Qualifications:

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].