Data Driven Marketing Analyst - Creative Strategy

First American Payments Systems; New York (NY); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Healthcare (Medical, Dental, Vision)

PTO and Holidays

Employer-Matched Retirement Plan

Employee Stock Purchase Plan

Short-Term and Long-Term Disability

Job summary

Deluxe is seeking Marketing Analysts for the FMCG Direct team to work with senior client management to create and execute targeted multi-channel campaigns for retail banks and expanding verticals.

There are two primary responsibilities: serve as the primary client/vendor liaison to facilitate campaigns and develop marketing materials that generate superior ROI. The role involves collaboration with design agencies, vendors, and stakeholders.

Qualifications

• Bachelor's degree required.
• Completed coursework in marketing, communications, economics, social sciences or hard sciences.

Responsibilities

• Collaborate daily with clients, design agencies, print vendors, credit bureaus, and specialists from other marketing channels.
• Drive consensus and gain approval from key decision makers across client organizations; demonstrate leadership and interpersonal communication skills.
• Assure quality and accuracy of all campaign collateral through proof approval processes, onsite checks, and data reviews.
• Assist in developing segment-tailored marketing campaigns: briefs, concepting, copywriting, layouts, photography direction, approvals, and collateral inventory management.

Skills

Interpersonal communication

Copywriting

Campaign management

Client liaison

Education

Bachelor's degree

Tools

Marketing tools

Job description

Why Join Us

Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.

• We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
• We offer competitive benefits starting on day one, designed to support your life both in and out of work.
• 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

This posting is for our 2027 new hire class, start date will be July 2027.

Great opportunity for spring 2027 graduates!

Marketing Analysts are key members of the FMCG Direct team who work with senior client management to create and execute targeted multi-channel marketing campaigns for retail banks and expanding verticals. There are two primary responsibilities for a member of the Creative Strategy team: 1) Serve as a primary client / vendor liaison to efficiently facilitate integrated marketing campaigns and 2) Develop marketing materials that generate superior performance in terms of marketing ROI.

Job Functions:

• Collaborate daily with clients, design agencies, print vendors, credit bureaus, and specialists from other marketing channels
• Drive consensus and gain approval from key decision makers across client organizations; demonstrate strong leadership and interpersonal communication skills to move projects forward in a fast-paced, challenging environment
• Assure quality and accuracy of all campaign collateral with internal and external stakeholders through a detailed proof approval process, onsite press checks, live data reviews, etc.
• Assist in the development of segment-tailored marketing campaigns: authoring creative briefs, concepting, copywriting, layouts, photography direction, proof approval, file release, and collateral inventory management.Prepare and deliver high quality presentations and internal updates
• Create and manage all production-related resources such as creative matrices, production specs, data and print processing instructions, quality guidelines, and production schedules.

Basic Qualifications:

Education and Experience: Bachelors Degree

• Successfully completed coursework in marketing, communications, economics, social sciences or hard sciences

Preferred Qualifications:

• 1 year of experience
• Delivers consistent quality / error-freework – technical / professionalproficiency
• Knowledge of the business’smethodology and tools
• Maintains establishedprocesses effectively
• Notes process deficiencies andsuggests/implements improvementswhere necessaryManages time effectively
• Strong written / verbal communicationwith team members
• Basic business acumen and anunderstanding of the business

Additional Basic Qualifications:

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disabil