Data Driven Marketing Analyst - Performance Optimization

First American Payments Systems; New York (NY); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Commission or incentive plan

Job summary

Deluxe Corporation is seeking an Analyst for its FMCG Direct team in New York. You will ingest large data sets with Python, Java, and SQL, perform performance attribution, and present clear findings to marketing stakeholders.

You’ll build quantitative analyses using Excel, Power BI, and Tableau to optimize campaigns, collaborating with internal and external teams. Start date July 2027 for new hire class is anticipated.

Qualifications

• Bachelor's Degree in a quantitative field or related coursework
• Experience with analytical and data visualization tools (Tableau, Power BI)
• Microsoft Office suite mastery: Excel and PowerPoint

Responsibilities

• Ingest and sanitize large datasets using Python, Java, SQL
• Execute performance attribution and measure campaigns
• Develop analyses with Excel, Power BI, Tableau to assess results

Skills

Python

Java

SQL

R

AWS

Tableau

Power BI

Excel

PowerPoint

Education

Bachelor's Degree

Tools

Tableau

Power BI

Excel

PowerPoint

Job description

Why Join Us

Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.

• We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
• We offer competitive benefits starting on day one, designed to support your life both in and out of work.
• 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

This posting is for our 2027 new hire class, start date will be July 2027.

Great opportunity for spring 2027 graduates!

FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation – with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.

The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.

As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.

Job Functions:

• Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
• Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
• Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Basic Qualifications:

Education and Experience: Bachelors Degree

• Successfully completed coursework in statistics, math, economics, or related quantitative field
• Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
• Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint

Preferred Qualifications:

Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc

• Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
• Exceptional attention to detail and accuracy
• Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
• Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Additional Basic Qualifications:

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical,