Data Driven Marketing Analyst - Audience Design

Deluxe; New York (NY); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement plan

Paid time off

Employee stock purchase plan

Job summary

Deluxe is seeking an Analyst to join the Audience Design team in New York. You will leverage BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel campaigns and extract data for product and customer recommendations.

You will develop and implement statistical models, partner with teams to derive KPIs from diverse data sources, and contribute to decision making with data-driven insights.

Qualifications

• Completed coursework in data analytics related fields.
• Experience with Microsoft Excel and data tools.
• Experience with R or other statistical modeling tools.
• Experience with Python and big data tools and languages.
• Experience with SQL, IBM SPSS, Access or similar databases.

Responsibilities

• Build targeted datasets for omni-channel marketing campaigns using BI toolsets and data mart queries.
• Develop and implement statistical models, including lookalike and performance models.
• Collaborate with teams to derive KPIs from multiple data sources for insights.

Skills

Data analytics

Statistical modeling

Communication skills

Education

Bachelor's degree

Tools

AWS

Python

R

SQL

IBM SPSS

Excel

Access

Job description

Why Join Us

Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.

• We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
• We offer competitive benefits starting on day one, designed to support your life both in and out of work.
• 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

This posting is for our 2027 new hire class, start date will be July 2027.

Great opportunity for spring 2027 graduates!

The Audience Design team is responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision makers. Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies.

As an Analyst, you will utilize BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel marketing campaigns and extract data for product and customer recommendations. Develop and implement statistical models.

Job Functions

• Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, excel and similar) to build targeted datasets for omni-channel marketing campaigns. Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partners with internal team members to develop KPI's derived from multiple data sources to enable new insights and future decision‑making.

Basic Qualifications

Education and Experience: Bachelors Degree

• Successfully completed coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework
• Educational/Work experience with Microsoft Excel
• Experience in R or other statistical modeling tools
• Experience in python and other big data tools and languages
• Experience of SQL, IBM SPSS, Access and/or other database structures or big data tools

Preferred Qualifications

Experience: 1 year of experience in use of statistical modeling tools and big data tools

• Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once
• Exceptional attention to detail and accuracy
• Ability to work well independently and with others, comfortable with a high level of responsibility
• Exceptional written, oral, and interpersonal communication skills
• Ability to gain consensus and drive projects forward in a fast‑paced, challenging environment

Additional Basic Qualifications

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job‑related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability

If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].