Data Driven Marketing Analyst - Audience Design

First American Payments Systems; New York (NY); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Healthcare

PTO & Holidays

Retirement Plan

Employee Stock Purchase Plan

Disability Insurance

Tuition Assistance

Job summary

Deluxe is seeking an Analyst to turn complex data into actionable insights for omni-channel marketing. You will use BI tools and statistical methods to build datasets and develop models that inform product and customer recommendations.

Applicants should have a Bachelor’s degree with data analytics coursework and experience in Python, R, SQL, and Excel. This role offers exposure to cross-functional projects and advancing your data science skills in a dynamic environment.

Qualifications

• Bachelor's degree in a related field with data analytics coursework.
• Proficiency with Microsoft Excel and data analysis.
• Experience in R or other statistical modeling tools.
• Experience in Python and other big data tools and languages.
• Knowledge of SQL and data structures or big data tools.

Responsibilities

• Build targeted datasets for omni-channel marketing campaigns using BI toolsets.
• Develop, test, and implement statistical models to drive campaign results.
• Collaborate with internal teams to derive KPIs from multiple data sources for insights.

Skills

BI Tools

Python

R

SQL

Excel

Statistics

Data Analysis

Data Mining

Education

Bachelor's Degree

Tools

AWS

IBM SPSS

SQL

Excel

Job description

Why Join Us

Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.

• We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
• We offer competitive benefits starting on day one, designed to support your life both in and out of work.
• 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

This posting is for our 2027 new hire class, start date will be July 2027.

Great opportunity for spring 2027 graduates!

The Audience Design team is responsible for analyzingcomplex business problems and issues using data from internal and external sources to provide insight to decision makers. Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies.

As an Analyst, you will utilize BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel marketing campaigns and extract data for product and customer recommendations. Develop and implement statistical models.

Job Functions:

• Usesbusiness intelligence (BI) toolsets(e.g., AWS, Python, R,IBM SPSS, SQL, excel and similar)to build targeted datasets for omni-channel marketing campaigns. Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partnerswith internal team members to develop KPI's derived from multiple data sources to enable new insights and future decision-making.

Basic Qualifications:

Education and Experience: Bachelors Degree

• Successfully completed coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework
• Educational/Work experience with Microsoft Excel
• Experience in R or other statistical modeling tools
• Experience in python and other big data tools and languages
• Experience of SQL, IBM SPSS, Access and/or other database structuresor big data tools

Preferred Qualifications:

Experience: 1 year of experience in use of statistical modeling tools and big data tools

• Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once
• Exceptional attention to detail and accuracy
• Ability to work well independently and with others, comfortable with a high level of responsibility
• Exceptional written, oral, and interpersonal communication skills
• Ability to gain consensus and drive projects forward in a fast-paced, challenging environment

Additional Basic Qualifications:

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition