Data Driven Marketing Analyst - Performance Optimization

Deluxe Financial Services LLC; New York (NY); On-site; USD 76,000 - 102,000; Full time

Benefits offered by this job

Healthcare (Medical, Dental, Vision)

401(k) plan

Job summary

Deluxe Corporation in New York, NY is seeking a data-driven analyst for the Performance Optimization team. You will ingest and sanitize large datasets, run attribution analyses, and develop quantitative insights using Excel, Power BI, Tableau, or scripting languages.

The role requires a bachelor’s in a quantitative field and experience with SQL, Python, and Java. Competitive benefits start on day one, and the team values accuracy, collaboration, and clear communication.

Qualifications

• Education: Bachelor’s degree in statistics, math, economics or related quantitative field.
• Experience with analytical and data-visualization tools (Tableau, Power BI) and MS Office suite.
• Proficiency with SQL, Python, R, Java, AWS or similar.
• Strong attention to detail and ability to communicate technical results clearly.

Responsibilities

• Ingest and sanitize large structured and semi-structured datasets for performance attribution.
• Execute attribution analyses and identify campaign responders using Python, SQL and related tools.
• Develop quantitative analyses with Excel, Power BI, Tableau to assess campaign results.

Skills

SQL

Python

R

Java

AWS

Tableau

Power BI

Excel

PowerPoint

Education

Bachelor's degree in statistics, math, economics, or related quantitative field

Tools

Tableau

Power BI

Excel

PowerPoint

Job description

Why Join Us

Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly. We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans. We offer competitive benefits starting on day one, designed to support your life both in and out of work. 42% of our employees have stayed for 10+ years, citing our people, benefits, work‑life balance, inclusive culture, and team support as key reasons why. This posting is for our 2027 new hire class, start date will be July 2027. Great opportunity for spring 2027 graduates! FMCG Direct is the full‑service data, analytics and marketing services agency of Deluxe Corporation – with decades‑long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech‑enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions. The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data‑driven marketing campaigns.

Job Functions

• Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi‑structured datasets to prepare for performance attribution
• Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
• Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Basic Qualifications

• Education and Experience: Bachelors Degree Successfully completed coursework in statistics, math, economics, or related quantitative field
• Experience with analytical and data visualization tools such as Tableau, Power BI, etc. Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint

Preferred Qualifications

• Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
• Highly motivated, results‑oriented and proactive, with an ability to prioritize and manage several open projects at once
• Exceptional attention to detail and accuracy
• Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non‑technical audiences
• Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Additional Basic Qualifications

Must be 18 years of age or older

Compensation

The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job‑related knowledge, skills, location, experience and take into account internal equity.

Benefits

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer‑Matched Retirement Plan
• Employee Stock Purchase Plan
• Short‑Term and Long‑Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

Equal Employment Opportunity

Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].