Marketing Analyst

Hvcu; Town of Poughkeepsie (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base & Variable Pay

Time Off (Personal/Holiday/Volunteer)

Professional Development

Student Loan Reimbursement

Health Coverage

401(k) Match

Disability Insurance

Loan Discounts

Job summary

Hudson Valley Credit Union is seeking a Marketing Analyst to serve as the data and insight engine for the Solutions team, transforming performance metrics and member data into actionable intelligence. You will ensure campaigns are evidence-based, optimized for results, and aligned with brand and compliance standards.

Join a collaborative team and contribute to targeted campaigns, improved personalization, and measurable marketing outcomes while adhering to BSA training and regulatory

Qualifications

• Bachelor's degree or 2+ years equivalent experience in Marketing/Analytics field.
• Minimum 3 years work in Marketing analytics, segmentation, and dashboarding.
• Familiarity with SQL/BI tools; marketing platforms; data visualization preferred.

Responsibilities

• Provide actionable data insights that enhance campaigns.
• Ensure better-targeted campaigns, improved personalization, and stronger performance outcomes.
• Pull and validate segmentation lists for targeted campaigns.
• Partner with Campaign Managers to design and test audience approaches.
• Collaborate with Operations to maintain accuracy across dashboards and reports.
• Interpret trends and performance insights to guide improvements.
• Recommend personalization and optimization tactics based on analytics.
• Maintain reporting continuity and co-lead migration of enterprise-wide reporting outside Marketing.
• Adhere to Credit Union policies and required training including BSA.

Skills

SQL/BI tools

Marketing platforms

Data visualization

Education

Bachelor's degree in Marketing/Analytics/Statistics or related field

Tools

SQL

BI tools

Job description

Overview

Hudson Valley Credit Union is currently recruiting for the position of Marketing Analyst. Primary Function: Serve as the data and insight engine for the Solutions team, transforming performance metrics and member data into actionable intelligence. Ensure campaigns are informed by evidence, optimized for results, and aligned with brand and compliance standards. Bring curiosity, precision, and clarity to every project, ensuring marketing decisions are not only creative but measurable.

Responsibilities

• Provide actionable data insights that enhance campaigns.
• Ensure better-targeted campaigns, improved personalization, and stronger performance outcomes.
• Pull and validate segmentation lists for targeted campaigns.
• Partner with Campaign Managers to design and test audience approaches.
• Collaborate with Operations to maintain accuracy across dashboards and reports.
• Interpret trends and performance insights to guide improvements.
• Recommend personalization and optimization tactics based on analytics.
• Maintain reporting continuity and co-lead migration of enterprise-wide reporting outside Marketing.
• Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.
• Embrace and apply HVCU's guiding principles to all activities and responsibilities. This includes the Credit Union's Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.
• Responsible for regular and predictable attendance including punctuality.

Qualifications

• Bachelor's Degree or at least 2 years equivalent experience for each undergraduate year not completed; undergraduate degree cannot substitute for minimum number of years of experience in Marketing, Business, Analytics, Statistics, Economics, Marketing, or related fieldrequired.
• Minimum 3 Years work in Marketing analytics, segmentation, and dashboarding required.
• Familiarity with SQL/BI tools; marketing platforms; data visualization preferred.

Why Choose HVCU?

Join a team where your growth matters. At Hudson Valley Credit Union, we offer a supportive, community-focused culture, competitive benefits, and opportunities to grow your career while making a meaningful impact. Come be part of a Great Place to Work!

Employee Perks:

• Base & Variable Pay Structures
• Paid Personal, Holiday & Volunteer Time Off
• Professional Development & Training
• Student Loan Repayment & Tuition Reimbursement Programs
• Medical, Dental & Vision Coverage
• 401(k) With Employer Match & Non-Elective Employer Contribution
• Life, Short-term & Long-term Disability Insurance s
• Discounted Loan Rates & Fees

Hudson Valley Federal Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, military or veteran status, genetic information, marital or familial status, domestic violence victim status, or any other characteristic protected by law.