Data-Driven Ecommerce SEO Specialist

Buckle; Kearney (NE); On-site; USD 55,000 - 80,000; Full time

Job summary

Buckle in the United States is seeking an SEO Specialist to join the Digital Marketing Team. You will improve discoverability and performance of Buckle’s retail website and related platforms, aligning on-page optimization with brand goals.

The role requires hands-on SEO experience, collaboration with marketing teammates, and a focus on metrics like traffic, rankings, and revenue. On-site work in our Nebraska market is common.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Two to three years of hands-on SEO experience.
• Understanding of GA4, GSC, Google Ads, and related analytics platforms.
• Experience with website analytics and search platforms.
• Familiarity with Excel or similar Microsoft Office products is a plus.

Responsibilities

• Collaborate with Sr. SEO Strategist to update page meta data, refresh on-page content, and identify optimization opportunities.
• Provide keyword research and actionable insights from research.
• Lead and push innovation in ecommerce search by researching growth opportunities in organic search and shopping.
• Monitor algorithm changes and SEO trends to implement improvements.
• Collaborate with marketing calendars, promotions, and product launches.
• Identify additional search opportunities across social media, video, AI, and related platforms.
• Conduct site audits to identify crawl, indexing, speed, and mobile usability issues and coordinate fixes with IT.
• Develop SEO requirements for new features, site enhancements, and redesigns.
• Track KPIs like search traffic, bounce rate, conversion rate, and rankings, and report to stakeholders.

Skills

SEO

Keyword research

Data analysis

Cross-team collaboration

Education

Bachelor's degree in Marketing or related field

Two to three years SEO experience

Tools

Google Analytics (GA4)

Google Search Console

Google Ads

Conductor

Moz

SEMrush

Job description

Buckle in the United States is seeking an SEO Specialist to join the Digital Marketing Team. You will improve discoverability and performance of Buckle’s retail website and related platforms, aligning on-page optimization with brand goals.

The role requires hands-on SEO experience, collaboration with marketing teammates, and a focus on metrics like traffic, rankings, and revenue. On-site work in our Nebraska market is common.