Data-Driven Digital Marketing Specialist

ascendingdc; Fairfax (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

ASCENDING Inc. is seeking a creative, data-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth.

The role requires 2–5 years of experience across digital channels, plus strong analytics and a passion for staying current with marketing trends. Onsite in Fairfax, VA four days a week to start, with flexibility for performance-based adjustments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2–5 years of experience in digital marketing or a similar role.
• Experience managing social media platforms and paid advertising campaigns.
• Knowledge of SEO, SEM, email marketing, and content marketing strategies.
• Proficiency with Google Analytics, Google Ads, and marketing automation tools.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and display advertising.
• Manage and grow the company's social media presence through engaging content and community management.
• Create and maintain content for websites, blogs, landing pages, and email campaigns.
• Monitor website performance using analytics tools and recommend improvements to increase traffic and conversions.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) within budget.
• Track campaign performance and prepare regular reports with insights and recommendations.
• Collaborate with sales, design, and content teams to develop marketing materials and promotional campaigns.
• Stay informed about industry trends, emerging technologies, and digital marketing best practices.

Skills

Social media management

SEO/SEM

Google Analytics

Content marketing

Paid advertising

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

HubSpot

Salesforce

WordPress

Canva

Adobe Creative Suite

Job description

ASCENDING Inc. is seeking a creative, data-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth.

The role requires 2–5 years of experience across digital channels, plus strong analytics and a passion for staying current with marketing trends. Onsite in Fairfax, VA four days a week to start, with flexibility for performance-based adjustments.