Senior Associate/Associate, Digital Analytics & CRO (Marketing)

Cvent; Tysons (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

Cvent is seeking a Senior Associate/Associate for Digital Analytics & CRO to enhance data-driven decision-making. Ideal candidates will have a Bachelor's degree and experience in digital marketing analytics, supporting strategic initiatives while ensuring data accuracy and integrity.

Qualifications

• 1-3+ years of experience in digital marketing, analytics, or CRO roles.
• Familiarity with web analytics tools like Google Analytics and Adobe Analytics.
• Basic understanding of A/B testing methodologies.

Responsibilities

• Conduct analyses of website and marketing performance.
• Monitor data accuracy and report discrepancies.
• Support CRO initiatives by assisting in test execution and performance tracking.

Skills

Data Analysis

Digital Marketing

Collaboration

Education

Bachelor’s degree in Marketing, Business, Data Analytics

Tools

Google Analytics

Adobe Analytics

Excel

Job description

Senior Associate/Associate, Digital Analytics & CRO (Marketing)

Senior Associate/Associate, Digital Analytics & CRO (Marketing)

Direct message the job poster from Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

The Senior Associate/Associate, Digital Analytics & CRO will support the Digital Marketing team by executing detailed analyses, managing reporting, functional documentation and assisting with conversion rate optimization (CRO) and personalization initiatives. This role primarily focuses on task execution, data integrity, and collaboration within the immediate team, with some cross-functional interaction. The Associate/Senior Associate will work closely with digital marketing teams to enhance data-driven decision-making, optimize digital performance, and ensure the accuracy of reporting and insights.

In This Role, You Will:

Performance Analysis & Reporting:

• Conduct structured analyses of website and digital marketing performance.
• Identify key trends and present actionable insights to support marketing strategies.
• Assist in maintaining and updating dashboards and reports to communicate website and channel performance.
• Ensure dashboards are aligned with the goals of marketing stakeholders.

Strategic Collaboration with Website, UX, Community, Marketing Channel, Chat, and Product Teams

• Collaborate with Web UX, Community, and Product teams to ensure analytics efforts align with business objectives.
• Work with various teams to support data collection, reporting, and analysis efforts. Work collaboratively and proactively to integrate insights into continuous optimization efforts.
• Assist in sharing performance insights with relevant teams. Support the creation and distribution of reports tailored to the needs of each team.

Data Integrity & Quality Control:

• Monitor data accuracy and report discrepancies or bugs.
• Ensure quality control in reporting and escalate documented issues to analytics development teams.

Assisting in CRO & Web Personalization

• Support CRO initiatives by assisting in A/B test execution, tracking performance, and analyzing results.
• Provide insights and recommendations to optimize website performance and user experience.
• Assist in implementing and tracking web personalization strategies to enhance website conversion and engagement.

Cross-Functional Communication:

• Support digital team representatives in strategy discussions with demand generation, product marketing, and other marketing functions.
• Share performance updates and key takeaways in team meetings, quarterly business reviews, and Slack channels.
• Partner closely with Community teams, Drift chat teams, and Web/UX teams to align analytics efforts with user engagement and experience optimization strategies.

Workshops & Knowledge Sharing:

• Participate in workshops and training sessions to enhance understanding of digital analytics across teams.
• Support educational initiatives to improve data literacy within the organization.

Stakeholder Engagement:

• Assist in coordinating with marketing stakeholders to ensure alignment on reporting and insights.
• Contribute to discussions on opportunities for digital optimization and engagement enhancements.

Development & Growth

Project Support:

• Assist in digital marketing initiatives and stretch projects related to analytics and CRO.
• Provide data input and insights to improve project outcomes.
• Stay up to date with industry trends and emerging analytics practices.
• Engage in training or certification opportunities to enhance skills.

Innovation & Problem-Solving:

• Proactively suggest ways to improve reporting processes and data visualization.
• Bring forward insights that can enhance digital marketing performance.

Here's What You Need:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 1-3+ years of experience in digital marketing, analytics, or CRO-related roles.
• Familiarity with web analytics tools (Adobe Analytics, Google Analytics, etc.).
• Basic understanding of A/B testing methodologies and CRO principles.
• Strong attention to detail and ability to ensure data accuracy.
• Effective communication skills and ability to collaborate with stakeholders.
• Proficiency in Excel and data visualization tools is a plus.

This role provides an opportunity to build foundational expertise in digital analytics and CRO while supporting strategic marketing initiatives. The ideal candidate will be motivated, detail-oriented, data-driven, and eager to grow within the digital marketing landscape

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and Events Services

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