Digital Content Specialist

ASCENDING; Fairfax (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

ASCENDING Inc. is seeking a creative and data-driven Digital Content Specialist to develop, implement, and optimize online marketing campaigns from the Fairfax, VA area.

The role focuses on increasing brand awareness, generating leads, and driving business growth across multiple digital channels. The candidate should bring 2–5 years of digital marketing experience, strong content creation skills, and proficiency in analytics, SEO/SEM, email marketing, and paid advertising.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience.
• 2–5 years of digital marketing experience.
• Strong content creation experience across video, webpages, case studies, etc.
• Experience managing social media and paid campaigns.
• Knowledge of SEO, SEM, email marketing, and content marketing strategies.
• Proficiency with Google Analytics, Google Ads, and marketing automation tools.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and display advertising.
• Grow the company's social media presence with engaging content and community management.
• Create and maintain content for websites, blogs, landing pages, and emails.
• Monitor website performance using analytics and suggest improvements to increase traffic and conversions.
• Conduct keyword research and implement SEO best practices.
• Manage paid advertising campaigns within budget across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Track campaign performance and report insights and recommendations.
• Collaborate with sales, design, and content teams to develop campaigns and materials.
• Stay informed about industry trends and digital marketing best practices.

Skills

Digital marketing

SEO/SEM

Content creation

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

HubSpot/Salesforce

Job description

Digital Content Specialist Onsite 4 days/week in Fairfax, VA (Mosaic District) to start, further flexibility possible with above average performance. ASCENDING Inc, is an AWS partner specializing in a variety of services and solutions surrounding AI solutions, Cloud Migrations, custom web app development, data analytics/big data and DevOps. We are seeking a creative, data-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate has experience across multiple digital channels, strong analytical skills, strong content creation skills, and a passion for staying current with digital marketing trends.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and display advertising.
• Manage and grow the company's social media presence through engaging content and community management.
• Create and maintain content for websites, blogs, landing pages, and email campaigns.
• Monitor website performance using analytics tools and recommend improvements to increase traffic and conversions.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) within budget.
• Track campaign performance and prepare regular reports with insights and recommendations.
• Collaborate with sales, design, and content teams to develop marketing materials and promotional campaigns.
• Stay informed about industry trends, emerging technologies, and digital marketing best practices.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 2–5 years of experience in digital marketing or a similar role.
• Strong digital content creations experience - video, webpage, study case, etc.
• Experience managing social media platforms and paid advertising campaigns.
• Knowledge of SEO, SEM, email marketing, and content marketing strategies.
• Proficiency with Google Analytics, Google Ads, and marketing automation tools.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Preferred

• Google Ads or Google Analytics certifications.
• Experience with CRM platforms such as HubSpot or Salesforce.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Experience with WordPress or other content management systems.