Digital Marketing Analyst

ascendingdc; Fairfax (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

ASCENDING Inc. is seeking a creative, data-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth.

The role requires 2–5 years of experience across digital channels, plus strong analytics and a passion for staying current with marketing trends. Onsite in Fairfax, VA four days a week to start, with flexibility for performance-based adjustments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2–5 years of experience in digital marketing or a similar role.
• Experience managing social media platforms and paid advertising campaigns.
• Knowledge of SEO, SEM, email marketing, and content marketing strategies.
• Proficiency with Google Analytics, Google Ads, and marketing automation tools.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and display advertising.
• Manage and grow the company's social media presence through engaging content and community management.
• Create and maintain content for websites, blogs, landing pages, and email campaigns.
• Monitor website performance using analytics tools and recommend improvements to increase traffic and conversions.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) within budget.
• Track campaign performance and prepare regular reports with insights and recommendations.
• Collaborate with sales, design, and content teams to develop marketing materials and promotional campaigns.
• Stay informed about industry trends, emerging technologies, and digital marketing best practices.

Skills

Social media management

SEO/SEM

Google Analytics

Content marketing

Paid advertising

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

HubSpot

Salesforce

WordPress

Canva

Adobe Creative Suite

Job description

Digital Marketing Specialist

Onsite 4 days/week in Fairfax, VA (Mosaic District) to start, further flexibility possible with above average performance.

ASCENDING Inc, is an advanced AWS partner specializing in a variety of services and solutions surrounding Cloud Migrations, custom web app development, data analytics/big data and DevOps. We are seeking a creative, data-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate has experience across multiple digital channels, strong analytical skills, and a passion for staying current with digital marketing trends.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and display advertising.
• Manage and grow the company's social media presence through engaging content and community management.
• Create and maintain content for websites, blogs, landing pages, and email campaigns.
• Monitor website performance using analytics tools and recommend improvements to increase traffic and conversions.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) within budget.
• Track campaign performance and prepare regular reports with insights and recommendations.
• Collaborate with sales, design, and content teams to develop marketing materials and promotional campaigns.
• Stay informed about industry trends, emerging technologies, and digital marketing best practices.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 2–5 years of experience in digital marketing or a similar role.
• Experience managing social media platforms and paid advertising campaigns.
• Knowledge of SEO, SEM, email marketing, and content marketing strategies.
• Proficiency with Google Analytics, Google Ads, and marketing automation tools.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Preferred

• Google Ads or Google Analytics certifications.
• Experience with CRM platforms such as HubSpot or Salesforce.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Experience with WordPress or other content management systems.