Data-Driven Digital Marketing Manager

GarageExperts®; Grapevine (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

HRA

HSA/FSA options

Dental and vision insurance

Disability insurance

Life insurance

401(k) with employer match

Flexible PTO

Exclusive sports perks

Job summary

GarageExperts is seeking a data-driven Digital Marketing Manager who can translate performance into actionable business decisions. This hands-on role oversees marketing performance, coaches franchise partners, and ensures agency partners deliver results.

You will monitor Google and Meta campaigns, analyze lead data, and build dashboards, communicating insights to franchise owners and leadership. 3–5 years of relevant experience preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of hands-on paid digital marketing experience.
• Experience with Google Ads and Meta Ads Manager.
• Ability to read and act on performance metrics (CTR, CPC, CPA, ROAS).
• Familiarity with Google Business Profiles and local SEO.

Responsibilities

• Monitor and audit paid media campaigns across Google and Meta, evaluating CTR, CPC, CPA, conversion rate, lead volume, and ROAS.
• Identify underperforming campaigns, diagnose causes, and partner with agencies on corrective action plans.
• Independently validate agency-reported results using company marketing, CRM, and lead data.
• Build recurring marketing performance reports and translate data into actionable recommendations.
• Provide digital marketing coaching and strategic guidance to GarageExperts franchise partners.
• Support local-market lead generation across paid search, paid social, local SEO, GBP, reviews, and website performance.
• Monitor franchise-level marketing performance to identify trends and opportunities needing support.
• Stay current on evolving digital marketing technologies, including AI-enabled search and emerging platforms.

Skills

Paid media management

Analytics & reporting

Franchise marketing

CRM data interpretation

Communication skills

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Meta Ads Manager

Local SEO tools

CRM platforms

Job description

GarageExperts is seeking a data-driven Digital Marketing Manager who can translate performance into actionable business decisions. This hands-on role oversees marketing performance, coaches franchise partners, and ensures agency partners deliver results.

You will monitor Google and Meta campaigns, analyze lead data, and build dashboards, communicating insights to franchise owners and leadership. 3–5 years of relevant experience preferred.