Digital Marketing Manager

GarageExperts®; Grapevine (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

HRA

HSA/FSA options

Dental and vision insurance

Disability insurance

Life insurance

401(k) with employer match

Flexible PTO

Exclusive sports perks

Job summary

GarageExperts is seeking a data-driven Digital Marketing Manager who can translate performance into actionable business decisions. This hands-on role oversees marketing performance, coaches franchise partners, and ensures agency partners deliver results.

You will monitor Google and Meta campaigns, analyze lead data, and build dashboards, communicating insights to franchise owners and leadership. 3–5 years of relevant experience preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of hands-on paid digital marketing experience.
• Experience with Google Ads and Meta Ads Manager.
• Ability to read and act on performance metrics (CTR, CPC, CPA, ROAS).
• Familiarity with Google Business Profiles and local SEO.

Responsibilities

• Monitor and audit paid media campaigns across Google and Meta, evaluating CTR, CPC, CPA, conversion rate, lead volume, and ROAS.
• Identify underperforming campaigns, diagnose causes, and partner with agencies on corrective action plans.
• Independently validate agency-reported results using company marketing, CRM, and lead data.
• Build recurring marketing performance reports and translate data into actionable recommendations.
• Provide digital marketing coaching and strategic guidance to GarageExperts franchise partners.
• Support local-market lead generation across paid search, paid social, local SEO, GBP, reviews, and website performance.
• Monitor franchise-level marketing performance to identify trends and opportunities needing support.
• Stay current on evolving digital marketing technologies, including AI-enabled search and emerging platforms.

Skills

Paid media management

Analytics & reporting

Franchise marketing

CRM data interpretation

Communication skills

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Meta Ads Manager

Local SEO tools

CRM platforms

Job description

GarageExperts is looking for a data-driven Digital Marketing Manager who can translate digital marketing performance into actionable business decisions.

If you understand the numbers behind digital marketing, can identify why a campaign is underperforming, and are comfortable challenging agencies to deliver better results, this could be a great opportunity for you.

The Digital Marketing Manager will support the GarageExperts franchise network by overseeing digital marketing performance, analyzing campaign and lead data, coaching franchise partners on local marketing strategy, and helping ensure our agency partners deliver against established performance expectations.

This is a hands-on, technical, and execution-focused role for someone who is equally comfortable working inside digital marketing platforms, analyzing performance data, and communicating recommendations to franchise owners and business leaders.

What You'll Do

• Monitor and audit paid media campaigns across Google and Meta, evaluating performance against key metrics including CTR, CPC, CPA, conversion rate, lead volume, and ROAS.
• Identify underperforming campaigns, diagnose potential causes, and partner with agencies to develop corrective action plans.
• Independently validate agency-reported results using company marketing, CRM, and lead data.
• Build recurring marketing performance reports and translate data into clear, actionable recommendations.
• Provide digital marketing coaching and strategic guidance to GarageExperts franchise partners.
• Support local-market lead generation strategies across paid search, paid social, local SEO, Google Business Profiles, online reviews, and website performance.
• Monitor franchise-level marketing performance to identify trends, opportunities, and markets requiring additional support.
• Stay current on evolving digital marketing technologies, including AI-enabled search and emerging marketing platforms.

What We're Looking For

The ideal candidate combines strong digital marketing knowledge with analytical thinking, business acumen, and the ability to communicate complex marketing performance in a clear, actionable way.

Qualifications include:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of relevant marketing experience; agency, multi-unit, or franchise marketing experience is preferred.
• Hands-on experience running or managing paid digital campaigns across Meta Ads Manager and Google Ads.
• Demonstrated ability to independently read, interpret, and act on digital marketing performance metrics.
• Experience with metrics such as CTR, CPC, CPA, ROAS, conversion rates, website analytics, and CRM data.
• Experience managing or optimizing Google Business Profiles, local SEO, and online reputation/review platforms.
• Working knowledge of website performance metrics, including Core Web Vitals, and how website performance impacts lead generation.
• Experience developing and presenting marketing performance reports to internal stakeholders and/or external partners.
• Familiarity with CRM and marketing platforms used to track and validate campaign performance.
• Current knowledge of digital marketing trends and technologies, including AI-enabled search and marketing platforms.
• Ability to thrive in a fast-paced, growth-oriented marketing environment.

What Will Make You Successful

• Analytical - you don't just report the numbers; you understand what they're telling you.
• Results-driven - you focus on marketing performance and measurable business outcomes.
• Technically capable - you're comfortable working directly inside digital advertising, analytics, and marketing platforms.
• Business-minded - you understand that marketing ultimately needs to generate leads and support growth.
• Collaborative - you can build productive relationships with franchise partners, agencies, vendors, and internal teams.
• Confident and accountable - you're willing to ask questions, challenge assumptions, and hold outside partners accountable for performance.
• A strong communicator - you can translate digital marketing data into recommendations that franchise owners and business leaders can understand and act on.

Competitive Compensation

We offer market-driven pay to attract and retain top talent.

Includes medical coverage supported by a company-funded HRA, paid telemedicine and health advocacy services, HSA and FSA options, dental and vision insurance, paid short-term disability, long-term disability, company-paid basic life and AD&D insurance, and access to supplemental life, critical illness, and accident coverage.

Flexible PTO Program

Take the time you need with our flexible paid time off policy.

401(k) With Employer Match

Grow your retirement savings with a competitive 4% company match.

Partner Incentive Program

Rewarding performance and partnership through incentive opportunities.

Exclusive Sports Perks

Enjoy premium tickets—including VIP suite access and parking—to Dallas Mavericks, Texas Rangers, and Dallas Stars games.

Why GarageExperts?

GarageExperts is a growing franchise organization specializing in high-performance garage floor coatings and storage solutions.

This position provides the opportunity to make an impact across an entire franchise network. You'll work directly with franchise partners, marketing leadership, and agency partners to improve local marketing performance, strengthen lead generation, and help franchise locations grow.

If you're passionate about digital marketing, paid media, analytics, local search, and using data to drive better business results, we'd like to hear from you.