Data-Driven Digital Marketing Analyst

Bisque Imports

Belmont (NC)

On-site

USD 65,000 - 90,000

Full time

11 days ago

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Job summary

Bisque Imports is seeking a technically knowledgeable Digital Marketing Specialist to strengthen our SEO foundation, tracking accuracy, and overall online performance. You will audit our digital setup, implement and verify technical improvements with the web developer, and establish KPIs to drive website traffic, engagement, and conversions.

The role emphasizes data-driven decision making and cross-team collaboration.

Qualifications

Associate degree or higher in Marketing, Digital Marketing, Business Analytics, Information Technology, or a related field preferred; equivalent relevant experience considered.
Hands-on experience with digital marketing analytics, SEO, website optimization, or related technical marketing functions.
Working knowledge of GA4, GTM, and Google Search Console.
Understanding of meta tags, tracking pixels, structured data, search engine indexing, and website performance.
Understanding of A/B testing, conversion rate optimization, and data-driven marketing strategies.
Ability to identify technical issues, communicate recommended solutions, and coordinate their implementation.

Responsibilities

Audit company websites to identify technical SEO, tracking, and optimization opportunities.
Evaluate website elements including meta tags, structured data, tracking pixels, page structure, and search engine indexing.
Coordinate with the web developer to implement necessary website updates, technical improvements, and tracking configurations.
Verify that technical updates have been implemented correctly and are functioning as intended.
Monitor website health, search visibility, and overall performance.
Identify opportunities to improve website navigation, user experience, and conversion rates.
Utilize GA4, GTM, and Search Console to monitor performance and ensure accurate data collection.
Develop clear reports and dashboards to communicate findings and recommendations to leadership.
Collaborate with marketing, leadership, and development teams to align digital initiatives with company objectives.
Monitor industry trends, competitors, and emerging digital marketing technologies.