Data-Driven Digital Commerce Marketing Analyst

Kent Consumer Brands Americas, LLC in; Muscatine (IA); On-site; USD 60,000 - 90,000; Full time

Job summary

Kent Worldwide™ in Muscatine, IA is seeking a Digital Commerce Analyst, Marketing (On-Site) to turn data into action, optimize performance across digital marketplaces, and drive growth in ecommerce.

You will lead keyword and category analysis, manage PPC campaigns, and develop reporting frameworks to translate complex data into insights for merchandising, marketing, and channel teams.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• Experience uploading ecommerce catalogs to major retailer sites (Amazon, Walmart, etc.).
• 1+ year in a digital commerce or analytics role.
• Experience setting up and managing digital commerce PPC campaigns.
• Proficient in MS Excel for data manipulation.

Responsibilities

• Lead keyword, search, and category analysis to identify growth opportunities.
• Monitor marketplace trends and provide strategic recommendations.
• Optimize product listings and digital shelf execution to boost engagement.
• Develop reporting frameworks translating data into actionable insights.
• Analyze ecommerce performance and recommend ROI improvements.
• Manage PPC campaigns, including targeting and budgeting.
• Support retail partners with digital initiatives and alignment with objectives.
• Conduct listing audits and improve content accuracy and pricing integrity.

Skills

Keyword analysis

PPC campaigns

Data reporting

Excel proficiency

Digital merchandising

Team collaboration

Education

Bachelor's degree in Business/Marketing

Tools

MS Office Suite

Job description

Kent Worldwide™ in Muscatine, IA is seeking a Digital Commerce Analyst, Marketing (On-Site) to turn data into action, optimize performance across digital marketplaces, and drive growth in ecommerce.

You will lead keyword and category analysis, manage PPC campaigns, and develop reporting frameworks to translate complex data into insights for merchandising, marketing, and channel teams.