Data-Driven Email Marketing Specialist

Feedinkoo; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Feedinkoo is seeking a data-driven Email Marketing Specialist to support lifecycle marketing strategy and optimize email campaigns across our lifecycle programs.

You will manage development and execution, collaborate with cross-functional teams, and monitor performance to drive engagement. A strong foundation in segmentation and A/B testing will be essential in a fast-paced, collaborative environment.

Qualifications

• 2+ years in email or lifecycle marketing with end-to-end campaign management experience.
• Background in B2B or SaaS/tech marketing preferred.
• Proficiency with Marketo and Salesforce; CRM and email marketing expertise required.
• Proven ability to segment audiences and tailor messaging to drive conversions.
• Strong organizational and project management skills; able to juggle multiple campaigns.
• Analytical mindset with experience running A/B tests and translating results into strategic improvements.

Responsibilities

• Manage the development and execution of email marketing campaigns, coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule.
• Collaborate across teams to align email content with business goals and customer needs.
• Monitor campaign performance and provide actionable insights to enhance engagement and effectiveness.
• Support segmentation strategies and personalize messaging based on audience, personas, and buyer funnel stage.
• Support A/B testing initiatives across subject lines, layouts, timing, and creative to optimize performance.
• Stay current on email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM).

Skills

Lifecycle marketing

Campaign management

Segmentation

A/B testing

Project management

Analytics

Collaboration

Tools

Marketo

Salesforce

Job description

Feedinkoo is seeking a data-driven Email Marketing Specialist to support lifecycle marketing strategy and optimize email campaigns across our lifecycle programs.

You will manage development and execution, collaborate with cross-functional teams, and monitor performance to drive engagement. A strong foundation in segmentation and A/B testing will be essential in a fast-paced, collaborative environment.