Data Center Marketing Lead: Global Product & Demand

CBRE

Chicago (IL)

On-site

USD 120,000 - 180,000

Full time

6 days ago

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Job summary

CBRE is seeking a Senior Marketing Manager for Critical Infrastructure Services in Chicago to drive differentiated product marketing and integrated demand programs for data centers. You will translate complex offerings into crisp market narratives and ensure global consistency in platform positioning, while connecting product clarity, digital performance, and sales enablement for measurable impact.

The role partners with global and regional stakeholders to activate brand-to-demand campaigns,

Qualifications

Bachelor's Degree preferred with 8-10 years of relevant experience.
In-depth knowledge of Microsoft Office products.
Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups.
Ability to respond effectively to the most sensitive issues.
Ability to analyze financial terms and principles, forecast budgets, and conduct financial analysis.

Responsibilities

Synthesize and differentiate CBRE’s Data Center offering into clear, market-ready value propositions and use cases.
Translate complex technical capabilities into client-ready messaging for pursuits and proposals.
Develop activation-ready content including messaging frameworks, case studies, thought leadership, and solution narratives.
Ensure marketing programs support sales readiness, pursuit differentiation and client engagement.
Partner with global and regional teams to align event strategies and campaigns for market visibility.
Lead digital channel strategy and drive integrated brand-to-demand campaigns across channels.