Data Center Marketing Director: Global Growth and Demand

CBRE; Washington (District of Columbia); On-site; USD 130,000 - 190,000; Full time

Job summary

CBRE is seeking a Senior Marketing Manager for Critical Infrastructure Services to drive differentiated product marketing and demand programs focused on data centers. You will translate complex offerings into clear narratives, ensure global consistency, and activate brand-to-demand programs that accelerate awareness and growth across the customer journey.

You will partner with global and regional teams to align messaging, assets, and campaigns, build compelling content, and optimize programs

Qualifications

• Bachelor's Degree preferred with 8-10 years of relevant experience.
• Ability to translate complex offerings into clear, market-facing narratives.
• Experience turning data center offerings into demand generation content.
• Strong cross-functional collaboration with global and regional teams.
• Proven ability to create and enable sales with messaging and assets.
• Experience with ABM and digital marketing channels.
• Financial acumen and ability to forecast budgets.
• Comfort presenting to executives and clients.

Responsibilities

• Synthesize and differentiate CBRE’s Data Center offering into value propositions and proof points.
• Translate complex capabilities into client-ready messaging.
• Develop activation-ready content including messaging frameworks, case studies, and narratives.
• Ensure marketing programs support sales readiness and client engagement.
• Collaborate with global and regional teams to align assets and strategies.
• Build and execute integrated brand-to-demand campaigns and ABM initiatives.
• Manage digital channel strategy including LinkedIn and web presence.
• Analyze campaign performance and drive continuous improvement.

Skills

Product marketing

Sales enablement

Campaign management

Digital channel strategy

Education

Bachelor's Degree preferred

Tools

Microsoft Office

Job description

CBRE is seeking a Senior Marketing Manager for Critical Infrastructure Services to drive differentiated product marketing and demand programs focused on data centers. You will translate complex offerings into clear narratives, ensure global consistency, and activate brand-to-demand programs that accelerate awareness and growth across the customer journey.

You will partner with global and regional teams to align messaging, assets, and campaigns, build compelling content, and optimize programs