Data Center Marketing & Communications Lead

Daikin Applied Americas; Plymouth (MN); Hybrid; USD 114,000 - 194,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401K retirement plan

Life insurance

Disability insurance

Paid time off

Holidays

Job summary

Daikin Applied Americas seeks a Data Center Marketing & Communications Manager to lead the Data Center narrative, messaging architecture, and stakeholder engagement. You will coordinate integrated campaigns, enable sales teams, and drive thought leadership with cross‑functional partners across Marketing, Sales, Product, and Events.

The role requires 8+ years in B2B marketing with HVAC or data center experience, plus strong storytelling and project-management skills.

Qualifications

• Bachelor’s degree in liberal arts, journalism, communications or marketing.
• 8 years of proven experience in B2B marketing, product marketing, go-to-market strategy, and product launches.
• Knowledge of HVAC, data center technologies or related B2B equipment markets.
• Ability to translate technical concepts into customer-focused messaging.
• Excellent strategic thinking and project management for complex launches.
• Skilled in content development for collateral, presentations, and digital assets.
• Strong analytical skills to measure performance and optimize marketing programs.
• Exceptional communication and presentation abilities for internal and external audiences.
• Work visa sponsorship is not available for this position.

Responsibilities

• Develop and maintain the Data Center narrative, value proposition and messaging framework.
• Translate business priorities, innovation investments, operational capabilities and customer outcomes into compelling market-facing stories.
• Identify communications opportunities that increase awareness, understanding and preference for Daikin Applied’s data center solutions.
• Partner with business leaders to ensure customer communications, executive messaging and stakeholder engagement activities support strategic objectives.
• Ensure consistent positioning and messaging across customer-facing channels, sales team and key stakeholders.
• Help initiate and coordinate customer, rep and stakeholder communications in support of key business initiatives.
• Partner with Customer Experience, market-intelligence and other teams to incorporate relevant customer and market insights into messaging and communications programs.
• Facilitate alignment among internal teams responsible for customer-facing communications and engagement activities.
• Support communications planning for rep / customer-impacting events, strategic initiatives and emerging market issues.
• Identify communications and content gaps that may impact customer understanding, stakeholder confidence or business effectiveness.
• Partner with Sales, field and representative teams to shape and coordinate enablement resources that translate Data Center messaging and customer insights into effective market-engagement tools.
• Contribute to the development and activation of presentations, customer-success stories, FAQs, playbooks, briefing materials, proof points and other customer-facing resources.
• Help ensure Sales and representative teams have access to consistent, current and approved messaging and communications materials.
• Support strategic customer pursuits and priority business initiatives through tailored messaging and communications support.
• Collaborate with commercial leaders to identify field communication needs and develop scalable resources that improve sales readiness and customer engagement.
• Serve as a primary liaison between the Data Center business and Marketing, Corporate Communications, Customer Experience, Sales, Product Management, Events and other key stakeholders.
• Act as primary communications liaison across sister companies, helping integrate value propositions and complementary technologies into relevant messaging and go-to-market activities.
• Coordinate integrated campaigns, customer-engagement initiatives, events and communications programs in partnership with the teams responsible for execution.
• Maintain a centralized repository of approved messaging, communications templates and stakeholder resources.
• Use performance data and stakeholder feedback to improve communications, thought-leadership and enablement activities and demonstrate their business impact.

Skills

B2B marketing

Go-to-market

Product launches

Content development

Strategic planning

Cross-functional collaboration

Project management

Communication

Education

Bachelor’s Degree in liberal arts, journalism, communications or marketing

Job description

Daikin Applied Americas seeks a Data Center Marketing & Communications Manager to lead the Data Center narrative, messaging architecture, and stakeholder engagement. You will coordinate integrated campaigns, enable sales teams, and drive thought leadership with cross‑functional partners across Marketing, Sales, Product, and Events.

The role requires 8+ years in B2B marketing with HVAC or data center experience, plus strong storytelling and project-management skills.