Dairy & Protein Marketing Director: Digital Strategy

Automatic Data Processing, Inc.; Norcross (GA); On-site; USD 140,000 - 190,000; Full time

Job summary

Automatic Data Processing, Inc. seeks a Marketing Category Director & Digital Strategy for Dairy and Proteins to lead strategic marketing initiatives and digital execution.

The role requires leveraging market insights, consumer trends, and analytics to drive growth and profitability across key product categories. You will collaborate with sales, product development, and analytics teams to ensure alignment with business objectives, optimize campaigns, and manage large-scale budgets in a

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of marketing leadership experience, preferably within the food, dairy, or protein industries.
• Proven ability to develop and execute marketing and digital strategies.
• Strong knowledge of digital marketing tools, platforms, and analytics.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and implement marketing strategies for dairy and protein categories that align with company goals and market opportunities.
• Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and data-driven campaigns to maximize brand engagement and sales.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities and inform strategic decisions.
• Collaborate with product development, sales, and supply chain teams to ensure cohesive execution of marketing plans and product launches.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
• Oversee budget planning and allocation to optimize marketing spend and ROI across all campaigns and initiatives.
• Utilize analytics and performance metrics to measure campaign effectiveness and adjust strategies accordingly.

Skills

Leadership

Communication

Project management

Digital marketing

Analytics

Strategic thinking

Education

Bachelor’s degree or higher

Master’s degree preferred

Tools

Marketing automation platforms

CRM systems

Job description

Automatic Data Processing, Inc. seeks a Marketing Category Director & Digital Strategy for Dairy and Proteins to lead strategic marketing initiatives and digital execution.

The role requires leveraging market insights, consumer trends, and analytics to drive growth and profitability across key product categories. You will collaborate with sales, product development, and analytics teams to ensure alignment with business objectives, optimize campaigns, and manage large-scale budgets in a