Dairy & Proteins Marketing Director - Digital Growth Lead

Ole Mexican Food; Norcross (GA); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

Ole Mexican Food in Norcross, GA, seeks a Marketing Category Director & Digital Strategy for Dairy and Proteins to drive growth through integrated marketing and data-driven decisions.

You will lead the development and execution of category marketing plans, oversee digital campaigns, and collaborate with cross-functional teams to maximize brand visibility, engagement, and profitability.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 7 years of experience in marketing leadership roles, preferably in food/dairy/protein industries.
• Proven track record of developing and executing marketing and digital strategies.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent leadership, communication, and project management skills.

Responsabilités

• Develop and implement comprehensive marketing strategies for dairy and protein categories.
• Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and data-driven campaigns.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
• Collaborate with product development, sales, and supply chain teams to ensure cohesive execution of marketing plans.
• Manage and mentor a team of marketing professionals, fostering innovation and accountability.
• Oversee budget planning and allocation to optimize marketing spend and ROI.
• Utilize analytics and performance metrics to measure campaign effectiveness and adjust strategies.

Connaissances

Strategy development

Digital marketing

Leadership

Project management

Analytics

Formation

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree in Marketing or related discipline

Description du poste

Ole Mexican Food in Norcross, GA, seeks a Marketing Category Director & Digital Strategy for Dairy and Proteins to drive growth through integrated marketing and data-driven decisions.

You will lead the development and execution of category marketing plans, oversee digital campaigns, and collaborate with cross-functional teams to maximize brand visibility, engagement, and profitability.