Dairy & Protein Marketing Director — Digital Growth Lead

Olé Mexican Foods, Inc.; Norcross (GA); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

Olé Mexican Foods, Inc. is seeking a Marketing Category Director & Digital Strategy to lead marketing initiatives for the Dairy and Proteins categories.

You will drive growth through insights, trends, and competitive analysis while integrating digital strategies across platforms to boost brand visibility, engagement, and conversions. You will collaborate with sales, product development, and analytics to align marketing with business goals, optimize budgets, and foster innovative approaches in a

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years in marketing leadership roles, preferably in food/dairy/protein industries.
• Proven track record of developing and executing marketing and digital strategies.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent leadership, communication, and project management skills.

Responsabilités

• Develop and implement comprehensive marketing strategies for dairy and protein categories that align with company goals and market opportunities.
• Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and data-driven campaigns to maximize brand engagement and sales.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities and inform strategic decisions.
• Collaborate with product development, sales, and supply chain teams to ensure cohesive execution of marketing plans and product launches.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
• Oversee budget planning and allocation to optimize marketing spend and ROI across all campaigns and initiatives.
• Utilize analytics and performance metrics to measure campaign effectiveness and adjust strategies accordingly.

Connaissances

Marketing leadership

Digital marketing

Cross-functional leadership

Analytics

Project management

Communication

Formation

Bachelor's degree in Marketing/Business

Outils

CRM systems

Marketing automation platforms

SEO/SEM tools

Description du poste

Olé Mexican Foods, Inc. is seeking a Marketing Category Director & Digital Strategy to lead marketing initiatives for the Dairy and Proteins categories.

You will drive growth through insights, trends, and competitive analysis while integrating digital strategies across platforms to boost brand visibility, engagement, and conversions. You will collaborate with sales, product development, and analytics to align marketing with business goals, optimize budgets, and foster innovative approaches in a