CPG Digital Marketing Lead | AI-Driven Growth

Lactalis American Group; San Fernando (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Karoun Dairies, part of the Lactalis family, seeks a Digital Marketing Manager based in San Fernando, CA to lead consumer-focused digital campaigns for dairy brands. You will manage social media, paid advertising, SEO/SEM, content, and AI-driven optimization across multiple platforms.

You will work closely with sales, marketing, and external partners to develop data-driven strategies, track KPIs, and deliver measurable results aligned with brand and retailer objectives.

Qualifications

• Bachelor’s degree in Digital Marketing or related field.
• 5+ years of digital marketing experience, preferably in CPG/dairy.
• CPG marketing experience; dairy category preferred.
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics and SEO tools.

Responsibilities

• Lead digital marketing campaigns across social media, paid ads, SEO/SEM.
• Manage campaigns for retailers and marketplaces.
• Analyze performance metrics and optimize campaigns using data insights.
• Collaborate with sales on multi-channel trade communications.

Skills

Consumer-First Mindset

Strategic Thinker

Creative Innovator

Analytical Expert

Tech-Savvy

Project Management

Communication Skills

Interpersonal Skills

Education

Bachelor’s degree in Digital Marketing

Marketing relevant degree or equivalent

Tools

Meta Ads Manager

Google Ads

Google Analytics

SEO Tools

AI Marketing Platforms

Job description

Karoun Dairies, part of the Lactalis family, seeks a Digital Marketing Manager based in San Fernando, CA to lead consumer-focused digital campaigns for dairy brands. You will manage social media, paid advertising, SEO/SEM, content, and AI-driven optimization across multiple platforms.

You will work closely with sales, marketing, and external partners to develop data-driven strategies, track KPIs, and deliver measurable results aligned with brand and retailer objectives.