D2C Growth & P&L Strategy Lead — AI-Driven E‑Commerce

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Employee discount

Education reimbursement

Office amenities

Job summary

Whirlpool Corporation is seeking a seasoned leader for its KASA US Direct-to-Consumer team. The role focuses on end-to-end D2C growth, P&L ownership, and accelerating digital transformation across KitchenAid.com with AI-enabled shopping and MarTech initiatives.

You will work with BI, CRM, and Operations to optimize revenue, margins, and customer value while differentiating the brand from external retailers.

Qualifications

• Bachelor’s degree required.
• 6+ years in Ecommerce, D2C Strategy, Commercial Sales Management and/or P&L ownership.
• Proven end-to-end P&L delivery including product mix, spend, costs and ROI.

Responsibilities

• Deliver complete D2C sales outlooks, profit plans, and agile commercial strategies.
• Define the commercial roadmap and steer demand generation and capture strategies.
• Optimize D2C cost structures and differentiate KitchenAid.com from retail partners.
• Lead operational automation, AI adoption, and streamlined GTM processes.
• Collaborate with BI, CRM, Ops, and Performance Media to unlock data-driven opportunities.

Skills

Ecommerce

D2C Strategy

Commercial Sales Management

P&L Ownership

Education

Bachelor’s degree

MBA or Master’s degree

Job description

Whirlpool Corporation is seeking a seasoned leader for its KASA US Direct-to-Consumer team. The role focuses on end-to-end D2C growth, P&L ownership, and accelerating digital transformation across KitchenAid.com with AI-enabled shopping and MarTech initiatives.

You will work with BI, CRM, and Operations to optimize revenue, margins, and customer value while differentiating the brand from external retailers.