CX & Digital Platforms Growth Lead

TT Exchange Rates; Darmstadt (IN); On-site; USD 79,636 - 125,142; Full time

Benefits offered by this job

On-site cafeteria

Germany ticket or JobRad

Annual bonuses

Job summary

Döhler is seeking a Manager for CX and Digital Platforms in Darmstadt to lead customer journey initiatives across paid, owned, shared, and earned media. You will enhance the corporate website, implement contentSEO strategies, and develop global online marketing efforts to boost brand awareness and lead generation.

The role demands several years in digital platform project management, web content management, and SEM/SEO, with fluency in English and German, and experience in a global matrix

Qualifications

• University studies in marketing.
• Several years of experience in project management of digital platforms, in web content management and search engine marketing (SEO/SEM).
• Committed, communicative and responsible with proactive ideas.
• High quality standards and a hands-on mentality.
• Team player with experience managing digital projects.
• Very good English and fluent German.
• Quick comprehension with independent and structured working style.
• Experienced in a global matrix organization.

Responsibilities

• Implement measures along the customer journey across digital channels to meet KPIs.
• Develop the corporate website to improve customer experience and traffic.
• Implement SEO measures to increase visibility and reach.
• Develop online marketing strategies to increase brand awareness and generate leads.
• Track KPIs with analytics tools (e.g. Google Analytics) and derive actions.
• Conceive and manage multinational content across digital channels with departments.
• Manage content for topicality, CI, multilingualism and product ranges.
• Work on new digital formats and their global rollout.
• Collaborate on interdisciplinary projects and contribute expertise.
• Create presentations, statistics and reports.

Skills

Project management

Web content management

Search engine marketing

Digital marketing

Multilingual content coordination

Team collaboration

Education

Marketing degree

Job description

Döhler is seeking a Manager for CX and Digital Platforms in Darmstadt to lead customer journey initiatives across paid, owned, shared, and earned media. You will enhance the corporate website, implement contentSEO strategies, and develop global online marketing efforts to boost brand awareness and lead generation.

The role demands several years in digital platform project management, web content management, and SEM/SEO, with fluency in English and German, and experience in a global matrix