Customer Sales Manager

B&G Foods North America; Cincinnati (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

BG Foods in Cincinnati is seeking a Customer Sales Manager to drive sales in direct and broker channels for medium/large accounts. You will work to maximize profits, analyze data, manage trade budgets, and optimize promotions across retailers and distributors.

Qualifications include 8+ years field sales, a business/finance/economics/marketing degree, and familiarity with Nielsen/Circana data sources. Proficiency in Microsoft Office and knowledge of grocery retail are required.

Qualifications

• At least 8 years of field sales experience.
• Bachelor's degree in business, finance, economics or marketing.
• Strong ability to analyze trends and make recommendations.
• Understanding of Nielsen, Circana and 84.51 data sources.
• Knowledge of co-managed replenishment systems and retail grocery.

Responsibilities

• Sell products directly to retailers, end-users, or distributors within assigned territory.
• Maintain profit Contribution levels through effective budgeting.
• Utilize syndicated data to identify opportunities and provide post-analysis results.
• Manage trade spending budget and deliver sales results for senior leadership.
• Evaluate pricing, promotions, and sales strategies for opportunities.
• Collaborate on production forecasting with Inventory and corporate teams.
• Develop displays and promotions using POS, syndicated data and insights.
• Guide retail broker team to achieve monthly objectives and assist in broker management.

Skills

Field sales experience

Retail/grocery knowledge

Microsoft Office proficiency

Education

Bachelor's degree in business, finance, economics, or marketing

Tools

Nielsen

Circana

84.51

Job description

Ready to be part of something special? Join our Family! The Customer Sales Manager’s purpose is to drive sales in a direct selling and/or broker capacity through fact-based selling and form productive customer relationships for medium/large accounts.

Responsibilities

• Responsible for selling products directly to retailers, end-users, or distributors within assigned geographic territory, industry, or account.
• Maintain corporate-mandated profit contribution levels through effective management of assigned spending budgets.
• Effectively utilize syndicated data to identify opportunities and provide management with post-analysis results.
• Must manage trade spending budget and deliver financial sales responsibility driven by the senior leadership team.
• Evaluate current and competitive product pricing, promotions, and sales strategies for potential business opportunities.
• Collaborate with Customer Inventory Analysts and corporate teams on production forecasting of assigned brands.
• Develop recommendations for displays and other promotional activities to effectively optimize sales growth, using available POS, syndicated, and consumer insights data.
• Guide the retail broker team in determining monthly objectives and assist directly in the overall management of the broker team.

Experience, Skills, Education

• At least 8 years of field sales experience is required, Kroger experience is preferred.
• A bachelor's degree in business, finance, economics, or marketing is required.
• Demonstrated experience in understanding trends and making recommendations.
• Demonstrated experience with Nielsen, Circana, and 84.51.
• Possess an understanding of the customers' co-managed replenishment system.
• Possess proficiency with the Microsoft Office Suite.
• Must have a thorough understanding of retail/grocery.
• Must have a thorough understanding of B&G's portfolio of brands.
• Must have a good understanding of syndicated data information sources.
• Must have strong financial and business acumen.

Equal Employment Opportunity B&G Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state or local law. Applicants who require a reasonable accommodation to participate in the application or interview process should contact Human Resources. For more information on your federal rights, please review the EEOC's Know Your Rights: Workplace Discrimination Is Illegal poster at https://www.eeoc.gov/poster.

With its headquarters based in Parsippany, New Jersey, B&G Foods and our subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With our diverse portfolio of more than 45 brands you know and love, including B&G, Bear Creek, Clabber Girl, College Inn, Cream of Wheat, Crisco, Dash, Kitchen Basics, Las Palmas, Maple Grove Farms, Ortega, Polaner, Spice Islands and Victoria, there's a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.