Omnichannel Manager, Walmart

BG Foods; Bentonville (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

B&G Foods in the United States is seeking an Omnichannel Manager, Walmart to drive our omnichannel growth, manage digital shelf content, and develop campaigns through Walmart Connect.

You will coordinate with Marketing, Digital Merchandising, and Sales to optimize content, launch new items, and analyze performance across Walmart platforms. Bachelor’s degree and 3 years in eCommerce or shopper marketing are required.

Qualifications

• Bachelor's degree required in a relevant field.
• 3 years of experience in eCommerce, digital merchandising, or shopper marketing.
• Strong understanding of digital shelf content and retailer requirements.
• Proven ability to lead integrated shopper marketing programs from concept to execution.

Responsibilities

• Retail Media Execution (20%): optimize media and search, brief assets, and manage performance.
• New Item Setup (10%): complete supplier data setup in Supplier One with accuracy.
• New Item Launch (15%): develop plans to launch products with conversion & brand awareness tactics.
• Performance Reporting (15%): lead post-program reporting and suggest optimizations.
• Budget Management (10%): oversee shopper marketing budget and allocate across tactics.
• Program Planning (10%): assist Sales with customer-facing marketing plans and recaps.
• Digital Content Creation (10%): collaborate to create eCommerce-ready imagery and copy.
• Digital Catalog Maintenance (10%): keep digital shelf content accurate and compliant.

Skills

eCommerce

Digital merchandising

Shopper marketing

Cross-functional leadership

Content optimization

Analytics

Communication

Budget management

Education

Bachelor's degree

Tools

Supplier One

Syndigo

Walmart Connect

Scintilla

Job description

Ready to be part of something special? Join our Family! The Omnichannel Manager, Walmart plays a key role in driving B&G Food’s omnichannel growth and maximizing retail media performance for Walmart. This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect.

The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.

Responsibilities:

• Retail Media Execution (20%): Responsible for media and search optimization, creative briefs and assets, and managing campaign performance to drive omnichannel growth.
• New Item Setup (10%): Complete setup in Supplier One for all new items in a timely manner with accurate product and marketing information.
• New Item Launch (15%): Develop and implement marketing support plans to launch new products with conversion driving and brand awareness tactics.
• Performance Reporting & Optimization (15%): Lead post-program reporting, distilling learnings and recommending optimizations for future campaigns.
• Budget Management (10%): Manage annual and account-level shopper marketing budget, ensuring investment is strategically allocated across tactics and brands.
• Program Planning (10%): Support Sales in the development of customer-facing marketing plans and post-program recaps.
• Digital Content Creation (10%): Partner with Marketing, Digital Merchandising, and Flywheel Content Studio teams to create eCommerce optimized imagery, copy, and brand messaging.
• Digital Catalog Maintenance (10%): Ensure digital shelf content is accurate, complete, and meets Walmart’s 95% content score requirement.

Experience, Skills, Education:

• Bachelor's Degree required.
• 3 years of experience in eCommerce, digital merchandising, or shopper marketing required.
• Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.
• Proven ability to lead integrated shopper marketing programs from concept to execution.
• Experience with Supplier One, Syndigo, Walmart Connect, and Scintilla preferred.
• Excellent organizational, analytical, and communication skills.
• Adaptable to a fast-paced, cross-functional environment.

Equal Employment Opportunity B&G Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state or local law. Applicants who require a reasonable accommodation to participate in the application or interview process should contact Human Resources. For more information on your federal rights, please review the EEOC’s Know Your Rights: Workplace Discrimination Is Illegal poster at https://www.eeoc.gov/poster.

With its headquarters based in Parsippany, New Jersey, B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods’ diverse portfolio of more than 50 brands you know and love, including Back to Nature, B&G, B&M, Cream of Wheat, Clabber Girl, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell’s, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.