GMI Customer Research Analyst

General Motors; Warren (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

General Motors seeks a Senior Market Research Analyst for GM International to lead customer research and insights across global markets, including South America, Korea, the Middle East, Mexico and Canada. The hybrid role is based in Warren, MI with in-person collaboration and autonomous project leadership.

You will design studies, manage both qualitative and quantitative research, synthesize data, and translate findings into clear, actionable recommendations that guide product, marketing and

Qualifications

• Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or related field.
• 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
• Ability to independently lead research and insight projects with minimal oversight.

Responsibilities

• Lead delivery of primary and secondary research projects for GM International.
• Design and execute complex quantitative and qualitative research.
• Develop research instruments including questionnaires and discussion guides.
• Manage multiple complex, multi-stakeholder projects with timely delivery.
• Analyze primary, internal, and external data for strategic insights.
• Translate findings into actionable, data-backed recommendations.

Skills

Market research

Analytics

Survey design

Statistical methods

Presentation skills

Project management

AI-enabled platforms

Data integration

Stakeholder influence

Education

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or related field

Master's degree (Preferred) in Marketing Research, Analytics, Behavioral Sciences, Statistics, or related field

Tools

Word

PowerPoint

Excel

AI-enabled platforms/LLM tools

Job description

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum.

The Role

The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets, including South America, South Korea, the Middle East, Mexico, and Canada. This position is accountable for delivery of research and insights, from study design through analysis and recommendation development.

The role is expected to operate with minimal oversight, navigate complex and ambiguous business questions. Beyond reporting findings, the analyst translates data, market research, trends, and market signals into clear, data-backed recommendations that drive alignment and influence decisions related to product development, positioning, communication, technologies, and local market strategy.

What You'll Do

• The Senior Market Research Analyst role is expected to operate independently, proactively understand risks, and propose actions.
• Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
• Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
• Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
• Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
• Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
• Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
• Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
• Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
• Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
• Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Required Qualifications

• Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
• 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
• Demonstrated ability to independently lead research and insight projects with minimal oversight.
• Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
• Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
• Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
• Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
• Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
• Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
• Proficiency in Word, PowerPoint, and Excel.
• Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
• Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
• Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
• Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Preferred Qualifications

• Master's degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field.
• Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and a