Customer Programs Manager, Co-Marketing & Measurement

Anthropic; New York (NY); Hybrid; USD 260,000 - 320,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching

Generous vacation and parental leave

Flexible working hours

Lovely office space

Job summary

Anthropic is seeking an experienced Customer Programs Manager to scale our customer marketing engine and build an instrumented, repeatable system. You’ll own co-marketing programs, manage spend, and partner with Sales, Partnerships, and Marketing Ops to measure impact for leadership.

You’ll drive always-on co-marketing, develop relationships with customers, and build tooling to automate intake and triage. Expect hybrid office presence in SF or NY and travel up to 40%.

Qualifications

• Managed co-marketing growth or partner investment programs with reconciliation and reporting.
• Managed agencies as working partner, directing briefs and quality of co-branded creative.
• Built joint marketing plans with partners or customers.
• Knowledge of demand generation and paid social; optimized campaigns.
• Experience defining program measurement and reporting impact to leadership and customers.
• Existing fluency with Claude and using it to automate, analyze, scale work.
• Comfort in fast-moving environment where program, budget, and priorities evolve.

Responsibilities

• Own the investment behind customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
• Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
• Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
• Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale
• Define how we measure the impact of our customer marketing investments, working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
• Report back to participating customers on what their participation returned, measured on outcomes they care about, like reach, engagement, and new customer acquisition
• Use Claude as a core part of your operational toolkit — building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team

Skills

Co-marketing management

Forecasting & budgeting

Agency coordination

Stakeholder reporting

Customer marketing

Measurement framework

Education

Bachelor’s degree

Tools

Salesforce

BI tools

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About The Role

Anthropic is seeking an experienced Customer Programs Manager to build the operational foundation that allows our customer marketing engine to scale. As our advocacy and co-marketing programs grow across startups, digital-native businesses, and enterprise accounts, we need someone who can turn our scaled co-marketing program into a well-instrumented, repeatable and measurable system. You'll deploy resources and capital to create compelling customer stories across formats, and amplify them across both bespoke partnerships and agency-run campaigns. You’ll also own the broader customer marketing intake process and its tooling, and the system of record for how customers participate across advocacy and co-marketing.

You’ll work closely with Sales, Partnerships, Marketing, Finance, and Brand, reconciling co-marketing spend each quarter, briefing agencies on which stories we want to tell, and partnering with Marketing Ops and Data Science to build the measurement framework we use to report back to leadership on impact. You'll help shape how a rapidly growing function operates, at a moment when customer proof is one of the most powerful levers we have for building trust in beneficial AI.

Key Responsibilities

• Own the investment behind our customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
• Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
• Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
• Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale, partnering with Customer Marketing segment leads who own triage and prioritization for their segments
• Define how we measure the impact of our customer marketing investments, working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
• Report back to participating customers on what their participation returned, measured on the outcomes they care about, like reach, engagement, and new customer acquisition
• Use Claude as a core part of your operational toolkit — building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team

Minimum Qualifications

• Managed co-marketing growth or partner investment programs and are comfortable with the reconciliation, forecasting, agency coordination, and stakeholder reporting that comes with it
• Managed agencies as a working partner, developing the brief, directing the work, and holding the quality bar on co-branded creative
• Built joint marketing plans with partners or customers that served their goals as much as your own
• Working knowledge of demand generation and paid social and the ability to optimize campaigns
• Experience defining how a program gets measured and proving its impact, both to your own leadership and back to the customer in the terms they care about
• Existing fluency with Claude, and the instinct to reach for it to automate, analyze, and scale your own work
• Comfort building in a fast-moving environment where the program, the budget, and the priorities are all still taking shape

Preferred Qualifications

• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing. Partner marketing or program management experience is a strong plus.
• Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company
• Background in revenue operations or marketing analytics, and hands-on comfort in Salesforce and BI tooling
• Experience proving incremental program impact against a comparison group rather than reporting activity
• Experience standing up or owning the tooling behind a marketing program — intake forms, workflow automation, dashboards, or a customer participation database
• Comfort working closely with Sales teams and an understanding of how customer marketing supports pipeline and retention

Role-specific policy

For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.

Annual Salary

$255,000—$320,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

Benefits

• competitive compensation and benefits
• optional equity donation matching
• generous vacation and parental leave
• flexible working hours
• lovely office space

Equality and Diversity

We encourage you to apply even if you do not believe you meet every single qualification.

Not all strong candidates will meet every single qualification as listed.

Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work.

We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How We're Different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.