Customer Marketing Manager, Sam's Club

First Quality Enterprises; Whitpain Township (PA); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Customer Marketing Manager to lead strategic marketing initiatives. In this pivotal role, you will analyze customer trends, develop marketing strategies, and collaborate with cross-functional teams to drive profitable growth. Your expertise in customer marketing will be essential in shaping business strategies and enhancing customer relationships. Join a forward-thinking company that values innovation and collaboration, and make a significant impact on its growth trajectory. If you are passionate about marketing and eager to drive results, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in customer marketing or related fields.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Oversee planning and execution of strategic customer marketing initiatives.
• Analyze customer trends to develop marketing strategies.

Skills

Customer Marketing

Shopper Marketing

Retailer Marketing

Communication Skills

Presentation Skills

Relationship Building

Education

Bachelor’s degree in Marketing or Business

MBA or advanced degree

Job description

First Quality was founded in 1989 and has grown to be a global privately held company with over 4,000 employees. Its corporate offices are in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines.

This role is responsible for overseeing the planning, development, and execution of the organization’s strategic customer marketing initiatives and is vital in influencing the business strategies to achieve long-term growth. The Customer Marketing Manager is primarily responsible for generating profitable growth through successful marketing strategies for a key customer.

Principal Accountabilities/Responsibilities:

• Analyze customer trends and develop a deep understanding of the customer’s shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies.
• Partner with strategic customers to drive the value proposition through an omni-channel messaging strategy targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
• Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results.
• Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi-year growth targets or impact long term agreements.
• Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
• Partner with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customer-specific strategies to maximize operational efficiency and profitability; then work with category BUs to translate into key tactics/timelines/priorities to achieve short/mid/long term goals.
• Collaborate with our Tissue division on specific customer synergies (if applicable) to drive enterprise and customer goals; create presentations to highlight and evaluate results of those strategies.
• Focus on building and leveraging internal and external relationships founded on trust, integrity, and partnership to facilitate new opportunities to support corporate goals.

The ideal candidate should possess the following:

• Bachelor’s degree in Marketing, Business or related discipline; MBA/advanced degree preferred
• Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
• Experience working with major retailers in a customer-facing role preferred
• Able to travel approximately 30%
• Excellent communication skills – written and verbal
• Superior presentation and influencing skills
• Solid relationship building and collaboration skills – internally & externally

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come into contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.