Customer Marketing Architect

Socket.dev; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Campfire is building the next-gen core accounting platform for modern mid-market finance teams. We are creating an AI-native ERP to replace outdated processes and help finance teams move faster and operate more efficiently.

You’ll lead the customer marketing engine, driving a steady flow of case studies, advocacy programs, review-site strategies on G2 and Capterra, and customer video stories that bring our value to life.

Qualifications

• 4+ years in B2B customer marketing, advocacy or content marketing with ownership of a reference or case-study program.
• Excellent interviewing and writing; you draw out specifics and quantify results.
• Experience running review-site programs on G2 or Capterra and understanding buyer use.
• Empathy for customers and a service mindset toward Sales and Customer Success; protect relationships while hitting targets.
• Strong project and stakeholder management across parallel requests.
• Comfort producing video (briefing, on-camera interviews, working with editors) even if you don't edit yourself.

Responsibilities

• Build and run the case-study and proof-point program: source candidates with CS and Sales, conduct interviews, write stories, and maintain a searchable library with outcomes.
• Own the customer reference program: recruit, tier and manage advocates; manage reference requests for Sales; monitor usage and avoid over-ask.
• Develop advocacy and community programs: advisory boards, speaking opportunities, peer events, awards and recognition.
• Own review-site strategy on G2, Capterra and peers: campaigns, profile management, badges, placements, and using data in sales/marketing.
• Produce customer videos/testimonials with Content/Storytelling team, from short clips to full stories captured at events.
• Provide proof points for launches to Product Marketing, Growth, Brand and Field; support customer speakers at events.
• Measure impact: reference wins influenced, review volume, and advocacy satisfaction.

Skills

Interviewing

Writing

Project management

Stakeholder management

Video production

B2B marketing

Tools

G2

Capterra

UserEvidence

Influitive

ReferenceEdge

Job description

Campfire is building the next-gen core accounting platform for modern mid-market finance teams. We are creating an AI-native ERP to replace outdated processes and help finance teams move faster and operate more efficiently.

You’ll lead the customer marketing engine, driving a steady flow of case studies, advocacy programs, review-site strategies on G2 and Capterra, and customer video stories that bring our value to life.