Customer Insight Analyst

REI; Seattle (WA); On-site; USD 65,000 - 104,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement plan

Time off

Job summary

REI Co-op is seeking a Customer Research Analyst to guide decisions with actionable customer insights. You will lead qualitative and quantitative research, translating findings into practical recommendations and representing the customer in cross-functional decisions.

Collaborating with teams across REI and external vendors, you will deepen customer knowledge, reduce risk in decisions, and shape customer-centered experiences.

Qualifications

• 3+ years of experience with primary research methods (qualitative & quantitative).
• Experience managing research projects from design to presentation.
• Experience with research vendors and survey platforms such as Qualtrics or similar.
• Strong written, verbal, and presentation skills; ability to tailor messages for audiences.

Responsibilities

• Design, manage, and analyze qualitative and quantitative research from planning through final presentation.
• Turn findings into clear insights and recommendations that support company goals.
• Manage research tools and processes, including survey platforms, data collection, and quality checks.
• Partner with teams across REI to define research needs, coordinate projects, and apply insights to decisions.
• Build and manage vendor relationships, including scope, fieldwork, analysis, and delivery.
• Share research methods and findings to help teams advocate for customers.

Skills

Primary research methods

Vendor management

Communication skills

Data analysis

Tools

Qualtrics

SPSS

Tableau

Excel

PowerPoint

Job description

REI Co-op is seeking a Customer Research Analyst to guide decisions with actionable customer insights. You will lead qualitative and quantitative research, translating findings into practical recommendations and representing the customer in cross-functional decisions.

Collaborating with teams across REI and external vendors, you will deepen customer knowledge, reduce risk in decisions, and shape customer-centered experiences.