Customer Research Analyst

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 65,000 - 104,000; Full time

Job summary

REI Co-op is seeking a Customer Research Analyst to lead both qualitative and quantitative research, translating findings into practical recommendations. You will collaborate with cross-functional teams and external vendors to inform decisions and improve customer experiences.

You will plan studies from design to presentation, manage survey platforms, and ensure data quality. The role requires clear communication, the ability to tailor messages to diverse audiences, and a customer-centric

Qualifications

• 3+ years in primary research methods across qualitative and quantitative studies.
• Experience managing research projects from design to presentation.
• Experience with research vendors and survey platforms (Qualtrics or equivalent).
• Strong written, verbal, and presentation skills.
• Proficiency with Excel and PowerPoint; familiarity with SPSS/Tableau preferred.

Responsibilities

• Design, manage, and analyze qualitative and quantitative research from planning through final presentation.
• Translate findings into actionable insights and recommendations.
• Manage research tools, surveys, data collection, and quality checks.
• Collaborate with cross-functional teams to apply insights.
• Build and manage vendor relationships across projects.
• Share methods and findings to help teams advocate for customers.

Skills

Qualitative research

Quantitative research

Survey design

Vendor management

Data analysis

Statistics basics

Communication & presentation

Cross-functional collaboration

Tools

Qualtrics

SPSS

Tableau

Job description

Overview

REI Co-op is looking for a Customer Research Analyst to help teams make informed choices through clear and useful customer insights. In this role, you will plan and lead both qualitative and quantitative research. You will turn your findings into practical recommendations and represent the customer in decisions across the co-op. You will work with teams across the business and with outside research vendors. Your work will help REI deepen its customer knowledge, reduce risk in business decisions, and create customer-focused experiences.

Responsibilities and Qualifications

• Design, manage, and analyze qualitative and quantitative research from planning through final presentation.
• Turn findings into clear insights and recommendations that support co-op business goals and customer needs.
• Manage research tools and processes, including survey platforms, statistical tools, data collection, and quality checks.
• Partner with teams across REI and co-op brands to define research needs, coordinate projects, and apply insights to decisions.
• Build and manage vendor relationships, including project scope, fieldwork, analysis, and delivery.
• Share research methods and findings in ways that help teams understand and advocate for co-op customers

Qualifications

• At least 3 years of experience with primary research methods, including qualitative and quantitative research, sampling, survey design, data quality, analysis, and basic statistics. Vendor side research preferred.
• Experience managing research projects through design, survey programming, data collection, analysis, and presentation.
• Experience working with research vendors and survey platforms such as Qualtrics or similar tools.
• Strong written, verbal, and presentation skills, with the ability to explain findings and tailor messages for different audiences.
• Working knowledge of statistical methods and Microsoft Excel, Word, Outlook, and PowerPoint. Experience with SPSS, Tableau, or similar tools is preferred.
• You bring a curious and practical approach to solving problems. You can organize priorities, meet deadlines, keep partners informed, and work both on your own and with teams across the co-op. You use sound judgment, welcome different points of view, and keep customer needs at the center of your work.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$64,600.00 - $103,500.00 per year