Customer Growth Marketing Manager

Litmos Limited; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid Time Off

401k with company match

Life insurance

Short term & Long-term Disability

Paid family leave

Employee assistance programs (EAP)

Job summary

Litmos Limited is seeking a Customer Marketing Manager to own programs that help customers derive more value from Litmos, driving adoption and expansion. You will partner with customer-facing teams to translate needs into timely, relevant programs and integrate AI as a core tool.

You will own growth campaigns, segment customers for expansion opportunities, and develop lifecycle communications to maximize retention across a 3+ year track industry.

Qualifications

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn.
• Comfort segmenting customer data and operating across a marketing automation platform and CRM.
• Strong collaborator with Customer Success; able to translate customer signals into marketing action.
• Bias toward action and comfortable making decisions and moving fast in a changing environment.

Responsibilities

• Build customer growth programs from strategy through execution and measurement.
• Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value.
• Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch.
• Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion.
• Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs.
• Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs.
• Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal.
• Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy.

Skills

Customer marketing

Lifecycle marketing

Retention programs

Data segmentation

Marketing automation

CRM experience

Tools

Marketing automation

CRM software

Job description

Litmos Limited is seeking a Customer Marketing Manager to own programs that help customers derive more value from Litmos, driving adoption and expansion. You will partner with customer-facing teams to translate needs into timely, relevant programs and integrate AI as a core tool.

You will own growth campaigns, segment customers for expansion opportunities, and develop lifecycle communications to maximize retention across a 3+ year track industry.