Customer Data Enablement Specialist | Privacy & Quality

O'Reilly Auto Parts; Springfield (MO); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Competitive wages

401k with employer contributions

Medical, Dental, & Vision Insurance

Tuition educational assistance

Career growth opportunities

Job summary

O’Reilly Auto Parts is seeking a Customer Data Enablement Specialist to turn customer data into a trusted resource that supports activation and responsible personalization across the customer journey. This role ensures privacy standards, maintains consent records, and partners with Legal, Risk, Marketing, and IT to improve data usability while maintaining compliance.

You will build customer segments in the CDP, validate audiences for activation across channels, and support data readiness and

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, CS, Information Systems, or a related field.
• 4+ years in marketing analytics, business intelligence, data analytics, data governance, or related areas.
• Experience with CDP platforms and data tooling as listed in requirements.
• Strong data analysis, interpretation, and reporting skills.
• Proficiency with tracking tags and dashboards; focus on data quality.

Responsibilities

• Support day-to-day consent management activities with cross-functional partners.
• Apply privacy and communication standards and escalate compliance concerns.
• Maintain consent/opt-out records and support audits.
• Translate business data needs into clear, actionable requests.
• Prioritize data requests by status, impact, and dependencies.
• Build and maintain customer segments in the CDP.
• Prepare and validate audiences for activation across channels.
• Support data readiness and pipelines for the CDP and marketing tech.
• Document requests, requirements, and project status for stakeholders.
• Identify data quality issues with data stewards and address them.
• Coordinate with vendors to track deliverables and issues.
• Support special projects and ad hoc analyses for decision-making.

Skills

Data analytics

Data governance

Marketing analytics

Tracking tags

Dashboard development

Data quality

Process improvement

Collaboration

Communication skills

Project management

Education

Bachelor’s degree in Marketing or Data Analytics or CS or Information Systems

Tools

Uniphore

Hightouch

Adobe Experience Platform

Reltio

Informatica

SQL

Snowflake

BigQuery

Job description

O’Reilly Auto Parts is seeking a Customer Data Enablement Specialist to turn customer data into a trusted resource that supports activation and responsible personalization across the customer journey. This role ensures privacy standards, maintains consent records, and partners with Legal, Risk, Marketing, and IT to improve data usability while maintaining compliance.

You will build customer segments in the CDP, validate audiences for activation across channels, and support data readiness and