Voice of Customer Insights Analyst

O'Reilly Auto Parts; Springfield (MO); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive wages

Paid time off

Stock purchase plan

401k with contributions

Medical insurance

Dental insurance

Vision insurance

FSA option

Wellbeing programs

Tuition assistance

Career growth

Job summary

O’Reilly Auto Parts is seeking an Analyst to support multiple departments by planning, executing, analyzing and reporting on Voice of Customer projects, turning data into actionable insights. The role emphasizes creating ad-hoc and recurring reports, collaborating with Marketing, Omnichannel, Professional Sales and other teams to improve the customer experience across the site and product categories.

Candidates should have a Bachelor's degree in a relevant field, strong data skills, and

Qualifications

• Bachelor’s degree in HCI, Psychology or Marketing or 1–2 years equivalent experience in online marketing/omnichannel/project mgmt.
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Passionate about the customer and driving user behavior.
• Analytical, data-driven, and comfortable with large data sets.
• Excellent written and verbal communication skills.
• Team-oriented and collaborative work style.

Responsibilities

• Analyze results to identify trends and forecast improvements in business processes.
• Curate historical research and industry trend content for easy access.
• Compile and reconcile Voice of Customer data for multiple teams.
• Translate data into executive summaries and actionable recommendations.
• Collaborate with departments for multi-source brand health reporting.
• Develop dashboards and tools for marketing and e-commerce performance.
• Analyze site metrics and VOC data to improve customer experience.
• Plan and deliver customer research initiatives across B2C and B2B sites.
• Work with Digital Site Operations/Analytics on insights and testing.
• Create ad-hoc reports and support new report development.

Skills

Analytical

Communication

Teamwork

Customer focus

Education

Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Python

R

JMP

SPSS

Job description

O’Reilly Auto Parts is seeking an Analyst to support multiple departments by planning, executing, analyzing and reporting on Voice of Customer projects, turning data into actionable insights. The role emphasizes creating ad-hoc and recurring reports, collaborating with Marketing, Omnichannel, Professional Sales and other teams to improve the customer experience across the site and product categories.

Candidates should have a Bachelor's degree in a relevant field, strong data skills, and