Manager Customer Data Enablement

O'Reilly Auto Parts; Springfield (MO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Stock Purchase Plan

401k with Employer Contributions

Medical, Dental, Vision Insurance

Paid Time Off

Career Growth Opportunities

Job summary

O'Reilly Auto Parts is seeking a Manager, Customer Data Enablement to build trusted customer data capabilities and enable responsible personalization. You will own data standards, privacy guardrails, and the implementation of consent management, partnering with Legal, Privacy, and Technology teams to improve customer profiles and activate audiences.

You will lead a team, define data architecture requirements, and translate business goals into scalable data solutions across marketing, loyalty,

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, CS, IS, or related field.
• 4+ years in marketing analytics, BI, data analytics, data governance, or product management.
• Proven success enabling business teams with customer data.
• Ability to lead, coach, and develop team members.
• Experience with CDPs, journey-building tools, and data platforms.
• Knowledge of identity resolution, data quality, and master data concepts.
• Familiarity with privacy rules (CCPA/CPRA) and digital tracking.

Responsibilities

• Build a trusted customer view by connecting data across retail and digital touchpoints.
• Translate data opportunities into scalable capabilities across platforms.
• Define identity resolution practices to improve unified profiles.
• Monitor match rates and deduplication for data quality.
• Own consent management and privacy guardrails with cross-functional teams.
• Develop data standards and stewardship for ownership and responsible use.
• Lead data stewardship and ensure compliance across touchpoints.
• Partner with Marketing/eCommerce to develop audiences and journeys.
• Serve as liaison between product teams and business leaders on data architecture needs.
• Establish performance measures for data quality, compliance, and enablement.
• Identify opportunities to improve data processes and platform effectiveness.
• Lead team development, staffing, coaching, and performance management.
• Manage vendors and internal partnerships to deliver on scope and budget.
• Provide guidance on data policies and compliance for stakeholders.
• Lead special projects and ad hoc analytics for senior leadership.
• Perform all other duties as assigned.

Skills

Marketing analytics

Data governance

Identity resolution

Data platforms

Stakeholder management

SQL

Cloud data warehouses

Privacy regulation (CCPA/CPRA)

Leadership

Dashboards & reporting

Education

Bachelor’s degree in Marketing/Data Analytics/CS/IS/Business Administration

Tools

Uniphore

Hightouch

Adobe Experience Platform

Reltio

Informatica

Job description

The Manager, Customer Data Enablement builds trusted customer data capabilities that support relevant and measurable customer experiences. This role connects business strategy with the data platforms and governance practices needed to improve customer profiles, enable responsible personalization, and make data more usable across the organization. The Manager serves as the business owner for customer data enablement and compliance, establishing standards that strengthen data quality, identity resolution, audience activation, and adherence to applicable privacy and communication requirements.

Essential Job Functions

• Lead efforts to build a trusted, wholistic customer view by connecting customer and other relevant data across retail and digital touchpoints.
• Partner across the organization to translate customer-data opportunities into scalable capabilities across customer data, communications, loyalty, and related platforms.
• Define identity resolution practices that improve the reliability of unified customer profiles.
• Monitor match rates and deduplication performance to evaluate the quality and overall health of customer profiles.
• Own the business implementation of consent management capabilities in partnership with Legal, Privacy, Information Security, Technology, and channel owners to maintain appropriate oversight.
• Establish and enforce customer-data privacy guardrails that address CCPA/CPRA requirements and the responsible use of email, text messaging, cookies, pixels, tags, and similar tracking technologies.
• Develop customer-data standards and stewardship practices that promote data quality, clearly defined ownership, and responsible use across the organization.
• Lead customer data stewardship activities that support compliance across retail touchpoints.
• Partner with Marketing and eCommerce teams to develop customer audiences and personalized journeys.
• Serve as the primary liaison between product teams and business leaders when translating operational goals into scalable data architecture and platform requirements.
• Establish performance measures that provide visibility into data quality, customer-profile health, compliance, and enablement outcomes.
• Identify opportunities to improve customer-data processes and controls while increasing the effectiveness of supporting platforms and business practices.
• Lead and develop the team through effective staffing, coaching, performance management, and professional development.
• Manage technology vendors and internal partnerships to ensure projects are delivered within established scope, schedule, and budget expectations.
• Provide guidance on customer-data policies, standards, and compliance requirements to help stakeholders resolve complex issues and take appropriate action.
• Manage special projects and ad hoc analytical initiatives assigned by senior leadership.
• Perform all other duties as assigned.

Skills/Education/Experience

REQUIRED

• Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
• Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.
• Demonstrated success enabling business teams to use customer data effectively.
• Proven ability to lead, coach, and develop team members.
• Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions such as Uniphore, Hightouch, Adobe Experience Platform, Reltio, or Informatica.
• Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.
• Knowledge of data governance and stewardship practices that support quality, ownership, and responsible data use.
• Familiarity with customer-data privacy and consent requirements, including CCPA/CPRA and requirements governing digital communications and tracking technologies.
• Ability to understand and manage tracking tags, extract data, and develop comprehensive reports and dashboards.
• Strong analytical and problem-solving skills with the ability to identify data issues and translate findings into practical solutions.
• Proven success collaborating across functions and influencing internal and external stakeholders.
• Ability to translate business goals into scalable data, platform, and architecture requirements.
• Strong project-management and organizational skills with the ability to establish priorities and maintain progress across multiple initiatives.
• Excellent written, verbal, and presentation skills.
• Ability to work effectively in a collaborative environment while navigating ambiguity and evolving business needs.

DESIRED

• Advanced proficiency with SQL and cloud data warehouses such as Snowflake, BigQuery, or comparable platforms.
• Strong familiarity with retail customer and operational metrics.
• Knowledge of metadata management, data catalogs, or related information-governance practices.
• Familiarity with data-quality assurance, compliance monitoring, or audit-support activities.
• Automotive industry knowledge.

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call [phone] option , and provide your requested accommodation, and position details.