Customer Acquisition Consultant

Schumacher Auto Group Inc; West Palm Beach (FL); On-site; USD 42,000 - 60,000; Full time

Job summary

Schumacher Auto Group Inc. in West Palm Beach, FL is seeking a Customer Acquisition Consultant to manage a high-volume pipeline of internet leads, chat inquiries, and inbound calls.

You will convert inquiries into showroom appointments and help drive qualified traffic to the dealership. You will mine the CRM for opportunities, perform multi-channel follow-up, maintain data hygiene in VinSolutions, and hand off confirmed appointments to the sales floor.

Qualifications

• 1–3 years in sales, customer service, BDC, or automotive dealership environment.
• Experience with dealership CRM systems such as Elead, VinSolutions, or DealerSocket preferred.
• Excellent verbal and written communication skills.
• Strong time management and organizational abilities.
• Ability to work in a fast-paced, performance-driven call center environment.
• Basic computer skills including Microsoft Outlook, Excel, and CRM software.

Responsibilities

• Convert fresh internet leads, chat inquiries, and inbound calls into showroom appointments.
• Mine CRM data for equity positions, lease maturities, and past service customers to generate opportunities.
• Maintain 80–100+ outbound touches daily via calls, texts, and emails.
• Ensure smooth handoffs of appointments to Sales Managers for showroom follow-up.
• Track no-shows and execute recovery campaigns to reschedule appointments.

Skills

Rapport building

Objection handling

Communication skills

Time management

Self-motivated

Team player

Education

High school diploma or equivalent

Associate’s or Bachelor’s degree in Business/Marketing/Communications

Tools

Elead

VinSolutions

DealerSocket

Job description

Job PurposeThe Customer Acquisition Consultant will immediately manage a high-volume pipeline of inbound internet leads, chat inquiries, and phone opportunities within a fast-paced dealership office environment.The primary responsibility of this position is to leverage automotive sales and customer acquisition experience to overcome objections, build customer trust, and secure confirmed showroom appointments through phone, text, and email communication. This role is not a showroom sales position; the sole focus is customer engagement, appointment setting, lead conversion, and driving qualified traffic into the dealership.Key ResponsibilitiesPrimary Responsibilities:Lead Conversion: Turn fresh internet leads, chat inquiries, and inbound phone calls into confirmed showroom appointments using advanced phone scripts and personal closing techniques. Respond to customer inquiries quickly and professionally while maintaining dealership communication standards.Build urgency and value to encourage customers to visit the dealership.Database Mining: Actively mine our existing CRM database for equity positions, lease maturities, and past service customers to generate fresh sales opportunities.Multi-Channel Follow-Up: Maintain a high-volume daily workflow of 80–100+ outbound touchpoints utilizing synchronized phone, text, and email templates. Execute consistent follow-up processes to maximize appointment-setting opportunities and customer engagement.Maintain professionalism and customer-focused communication across all platforms.CRM Mastery: Maintain meticulous data hygiene in our dealership CRM VinSolutions, ensuring every customer touchpoint and future task is accurately logged.Collaboration: Seamlessly hand off confirmed appointments to floor Sales Managers to ensure a flawless customer transition upon arrival. Ensure customers receive a seamless transition and positive dealership experience upon arrival.Rescheduling: Actively track \"no-show\" appointments and execute immediate recovery campaigns to get buyers back on the schedule. Maintain consistent follow-up cadence until opportunities are fully worked or closed.Additional duties as requested.AccountabilitiesLead Response TimeMaintain an average lead response time of under 10 minutes for all inbound internet leads, chat inquiries, and phone and all other communications opportunities.Ensure prompt and professional communication with prospective customers to maximize engagement and appointment opportunities.Prioritize incoming leads based on dealership processes and urgency.Lead-to-Appointment ConversionConverting a minimum of 25-30% of total leads into scheduled appointments.Utilize effective objection handling, relationship-building, and follow-up strategies to secure customer commitment.Maintain strong outbound communication activity levels including calls, text messages, and email follow-up efforts.Appointment Show RateEnsuring at least 50-60% of scheduled appointments physically walk through dealership doors.Confirm appointments through multi-channel communication including phone, text, and email reminders.Build value and customer confidence prior to appointment arrival to increase showroom traffic and customer commitment.Sold Rate PerformanceMaximize the percentage of “shown” appointments that result in finalized vehicle deliveries.Effectively communicate customer needs, expectations, and deal information during handoff to Sales Managers and Sales Consultants.Support dealership sales goals by generating high-quality showroom traffic and properly qualified appointments.Job AttributesCustomer-Focused MindsetGoal-Oriented and Results DrivenStrong Communication SkillsOutgoing and ProfessionalOrganized and Detail-OrientedTech-SavvySelf-MotivatedTeam PlayerAdaptable and ResourcefulPositive AttitudeKey Skills/Experience/QualificationsStrong ability to build rapport, overcome objections, and establish customer relationships.1–3 years of experience in sales, customer service, BDC, call center, or automotive dealership environment preferred.Experience with dealership CRM systems such as Elead, VinSolutions, DealerSocket, or similar platforms preferred.Excellent verbal and written communication skills.Strong time management and organizational abilities.Ability to work in a fast-paced, performance-driven call center environment.Basic computer skills including Microsoft Outlook, Excel, and CRM software.Ability to multitask and manage a high volume of customer interactions.Valid driver’s license and ability to work flexible hours, including evenings and weekends.Physical DemandsMajority of work is performed while sitting at a desk using a computer and telephone.Frequent use of hands and fingers for typing, data entry, phone usage, and handling paperwork.Constant verbal communication with customers and team members via phone and digital communication platforms.Must be able to hear and speak clearly.Must be able to read computer screens, digital documents, and printed materials.Occasionally may need to carry office materials, folders, or tablets.Work EnvironmentProfessional office environment.Frequent interaction with customers by phone, email, text, and CRM communication platforms.Fast-paced and goal-oriented work environment with daily performance expectations.Majority of work is performed at a workstation utilizing a computer, headset, and telephone system.Work may involve collaboration between sales, finance, marketing, and management departments.EducationHigh school diploma or equivalent required.Associate’s or Bachelor’s degree in Business, Marketing, Communications, or related field preferred.