Digital Sales Consultant

Schumacher Auto Group Inc; West Palm Beach (FL); On-site; USD 45,000 - 70,000; Full time

Job summary

Schumacher Auto Group Inc. in West Palm Beach is seeking a Digital Sales Consultant to handle online inquiries and guide customers through the vehicle purchase process.

You will research vehicles, present options, and coordinate with finance for pricing and delivery, while delivering a modern, text- and video-enabled showroom experience. The role requires tech-savvy, results-driven professionals with strong communication skills who can manage multiple channels, maintain accurate CRM records, and

Qualifications

• Experience in automotive sales or digital retail preferred.
• Excellent written and verbal communication skills.
• Proficient with CRM software and online chat tools.

Responsibilities

• Respond to online leads via phone, email, text, and chat.
• Schedule virtual or showroom appointments and demos.
• Present vehicle options and finalize pricing and delivery.
• Maintain CRM records with activity notes and follow-ups.

Skills

CRM software proficiency

Email and chat tools

Digital retail / online sales

Strong communication

Education

High school diploma or equivalent

Bachelor's degree in Business/Marketing or related field (preferred)

Tools

CRM systems

DMS

CDK

Online marketing platforms

Job description

Job PurposeThe Digital Sales Consultant is responsible for answering and assisting all online internet sales inquiries. This includes contacting the customer, setting appointments, assisting the customer once they arrive at the dealership, explaining features and benefits of the vehicle(s), demonstration drives, and finalizing pricing and delivery. The ability to multi-task and complete outbound phone calls, send email, and respond to or initiate text messages are also required functions of this position. This role combines strong digital communication skills with product knowledge and customer service expertise to provide a seamless and modern car buying experience. In this role you must be tech-savvy, goal-oriented, and customer-focused.Key ResponsibilitiesPrimary Responsibilities:Help customers research and choose the right vehicleGain OEM certification and complete all required trainingSet and schedule appointments and address vehicle availabilityFacilitate the buying process remotely with our customers as requiredCall, e-mail, and text with customers as neededManage online chat and video chat interactionsPlan, organize, and complete daily activities each day in the dealership CRMGreet and assist customers when they enter the showroomComplete informative demonstration drives as neededReview pricing and assist customers with completion of paperwork or online orderDeliver and review the vehicle to ensure 100% customer satisfaction.Additional duties as assigned.Defined Duties:Respond promptly and professionally to all digital inquiries including website leads, third-party lead sources, emails, texts, and chat messages.Qualify leads by identifying customer needs, vehicle interests, trade-in information, and buying timeframe.Make outbound calls, send follow-up texts, and compose personalized emails to nurture leads and encourage dealership visits or virtual appointments.Conduct virtual sales presentations via phone, video calls, or messaging platforms.Guide customers through the vehicle selection process using digital tools, including vehicle comparison platforms, virtual walk-arounds, and online inventory browsing.Provide product recommendations based on customer preferences, lifestyle, and budget.Schedule and confirm test drive or showroom appointments with sales consultants or directly manage the appointments.Send appointment reminders and pre-appointment vehicle details.Follow up with no-shows and reschedule where appropriate.Log every customer interaction in the CRM system in real time, including notes, follow-up activities, and status updates.Maintain clean and accurate customer records to ensure effective communication and marketing follow-up.Utilize CRM tools to follow up with unsold leads and long-term prospects.Assist customers with the full or partial online car-buying process, including credit applications, financing pre-approvals, trade-in evaluations, and digital signatures.Coordinate with the finance department to ensure accurate pricing and payment options are communicated.Work with the delivery coordinator or sales team to arrange home deliveries or in-dealership pickup.Maintain up-to-date knowledge of current inventory, including model specs, trims, and pricing.Stay informed on manufacturer programs, rebates, specials, and financing incentives.Understand vehicle features and benefits to confidently answer customer questions.Support digital marketing efforts by reviewing lead source performance and providing feedback.Participate in email campaigns, customer reactivation strategies, and post-sale follow-ups.Request online reviews and referrals from satisfied customers to build the dealership's digital reputation.Work closely with showroom sales staff to ensure smooth hand-offs from digital to in-person experiences.Communicate regularly with Sales Managers about lead quality, customer feedback, and digital campaign performance.Provide input on digital tools and strategies to improve the online sales process.AccountabilitiesRespond Promptly to Online Leads - Monitor and respond to internet inquiries through dealership CRM systems, website chats, third-party lead providers, and email in a timely and professional manner.Manage CRM and Lead Pipeline -Maintain accurate and up-to-date customer records in the CRM; follow up persistently on all leads to ensure maximum engagement and conversion.Convert Leads to Appointments - Engage prospective customers to schedule test drives and showroom visits; track appointment show rate and implement strategies to increase it.Communicate Effectively with Customers - Provide detailed product information, pricing, financing options, and promotional offers through email, phone, text, and chat; build trust and rapport with customers digitally.Work Closely with Sales and Management Teams - Coordinate with in-store sales consultants to ensure smooth handoff of appointments and online deals; communicate customer preferences and expectations to the showroom staff.Utilize Digital Retail Tools - Guide customers through the online buying process using digital retailing platforms, including vehicle selection, trade-in valuation, credit application, and payment calculation tools.Maintain Knowledge of Inventory and Promotions - Stay current on vehicle inventory, manufacturer incentives, dealership specials, and financing programs to communicate effectively with customers.Achieve Sales and Appointment Goals - Meet or exceed monthly targets for lead response time, appointment setting, and digital sales conversions.Handle Online Reviews and Customer Feedback - Assist in managing online reputation by encouraging reviews and addressing concerns or questions on digital platforms.Track and Report Performance Metrics - Regularly analyze performance data, including contact rate, appointment rate, and closing ratio, to identify areas for improvement.Stay Informed on Digital Marketing Trends - Keep up with evolving digital retail trends and tools that enhance the online customer experience.Job AttributesExcellent communication both verbal and writtenCustomer-centric attitudeCustomer-first mindsetTech-savvy and digitally literateResults-driven and self-motivatedData-drivenAdaptable and coachableKey Skills/Experience/QualificationsGeneral understanding of sales techniques and customer service best practicesPrevious experience in automotive sales or digital retail preferredStrong communication, organizational, and interpersonal skillsProficient in CRM software, email, and online chat toolsAbility to multitask in a fast-paced environmentValid driver's license and a clean driving recordPhysical DemandsMajority of the day is spent seated at a desk or workstation using a computer and phone.Frequent typing, clicking, and screen viewing—may require good hand-eye coordination and fine motor skills.Continuous communication using a telephone or headset for extended periods.The role is primarily sedentary, with minimal lifting or physical exertion.May involve occasional walking to and from the showroom or sales office to coordinate with team members or meet customers.Must be able to clearly see a computer screen and read detailed information. Must be able to hear and speak clearly for phone and virtual communications.Ability to use hands for tasks such as typing, using a mouse, and writing.Typing, data entry, and other keyboard-related tasks are repetitive in nature.May occasionally be asked to walk the lot or inspect vehicles to provide accurate information to online customers.Rarely, may assist with dealership events or promotions requiring some physical activity (e.g., setting up displays or greeting guests).Work EnvironmentPrimary indoors office based setting, works in climate-controlled officeProfessional and fast paced atmosphere, often high-energy and deadline drivenTeam-oriented culture, collaborates regularly with sales consultants, finance managers and dealership management.Digitally customer-facing (phone, email, text, chat, and video)Technology-driven environment, utilizing CRM systems, DMS, CDK, and online marketing platforms.EducationHigh school diploma or equivalent requiredBachelor's degree in Business, Marketing, or related field (preferred)