Sales Consultant

Schumacher Auto Group Inc; North Palm Beach (FL); On-site; USD 42,000 - 85,000; Full time

Job summary

Schumacher Auto Group Inc. is seeking a dynamic Sales Consultant to guide customers through vehicle purchasing, presenting options, and facilitating sales. You will meet targets, maintain inventory knowledge, and nurture long-term relationships for repeat business.

Responsibilities include greetings, needs assessment, test drives, negotiations, and paperwork completion, with a focus on a seamless, customer-centric experience in a fast-paced showroom.

Qualifications

• High school diploma or equivalent required.
• Bachelor's degree in Business, Marketing, or related field preferred.
• Excellent communication and interpersonal skills.
• Knowledge of dealership operations and automotive industry trends.
• Strong negotiation and closing skills.
• Proficiency in using dealership management software (CDK) and Microsoft Office.

Responsibilities

• Greet customers promptly and build rapport to understand needs.
• Explain features, pricing, financing, and warranties clearly.
• Conduct test drives and present purchase/lease options.
• Negotiate pricing, trade-ins, and payment terms with customers.
• Prepare contracts and process credit applications accurately.
• Follow up post-sale to ensure satisfaction and referrals.

Skills

Communication skills

Customer focus

Negotiation

Closing skills

Product knowledge

Education

High school diploma

Bachelor's degree preferred

Tools

CDK

MS Office

Job description

Job PurposeAs a Sales Consultant you will be the face of our dealership, responsible for guiding customers through the vehicle purchasing process. Your role is to create a positive and informative experience for our customers by understanding their needs, presenting vehicle options, and facilitating sales transactions. You will contribute to the dealership’s success by meeting sales targets, building lasting relationships with customers, and maintaining a thorough knowledge of our inventory.Key ResponsibilitiesPrimary Responsibilities:Greet customers promptly and courteously upon their arrival at the dealership.Engage with customers to understand their vehicle needs and preferences.Provide detailed information about vehicle features, pricing, financing options, and warranties.Conduct test drives and demonstrate vehicle capabilities.Address customer inquiries and concerns promptly and professionally.Assist customers in selecting a vehicle that best fits their needs and budget.Present purchase and lease options, along with financing alternatives.Negotiate pricing, trade-in values, and payment plans in a transparent and respectful manner.Facilitate the completion of all necessary paperwork for vehicle purchases.Follow up with customers post-sale to ensure satisfaction and address any additional needs.Maintain up-to-date knowledge of the dealership’s inventory, including new and pre-owned vehicles.Stay informed about current promotions, incentives, and financing programs.Continuously update knowledge on automotive technology, features, and industry trends.Build and maintain long-term relationships with customers to encourage repeat business and referrals.Maintain a customer database with accurate contact information and purchase history.Actively participate in community and Schumacher dealership events to promote the dealership’s brand and increase customer base.Meet or exceed monthly, quarterly, and annual sales targets set by the Sales Manager.Contribute to the dealership’s overall sales strategy and marketing efforts.Provide feedback to management on customer preferences and market trends.Work closely with the Sales Manager, Finance, and Service departments to ensure a seamless customer experience.Assist in training and mentoring new sales staff as needed.Participate in sales meetings and training sessions to continuously improve sales skills.Attends sales meetings as requested.Additional duties as requested by management.AccountabilitiesCustomer Interactions: Greeting and Building Rapport: Welcoming customers as they arrive, building a relationship to understand their needs.Needs Assessment: Asking questions to determine the customer's requirements, preferences, and budget.Product Demonstration: Providing detailed information about the features, benefits, and specifications of vehicles. Offering test drives to showcase the vehicles.Sales Process: Negotiation: Working with customers to agree on pricing, trade-in values, financing options, and other terms of sale. Closing Sales: Securing the sale by guiding the customer through the purchasing process, including paperwork and finalizing the deal.Follow-Up: Maintaining communication with customers post-purchase to ensure satisfaction and encourage repeat business.Product Knowledge: Continuously learning about the dealership’s inventory, new models, and industry trends. Clearly explaining the advantages of different vehicles, optional features, and accessories.Administrative Tasks: Documentation: Handling sales contracts, processing credit applications, and ensuring all paperwork is accurate and complete. Tracking sales numbers, customer interactions, and follow-ups in the dealership’s CDK system.Team Collaboration: Working with Other Departments: Collaborating with finance, service, and parts departments to provide a seamless customer experience. Participating in sales meetings, training sessions, and product launches.Meeting Quotas: Achieving or exceeding monthly, quarterly, and annual sales targets set by the dealership.Upselling and Cross-Selling: Encouraging customers to consider additional products or services, such as extended warranties, maintenance packages, or accessories.Customer Service: Addressing customer concerns and resolving issues to maintain satisfaction. Creating a loyal customer base through exceptional service and follow-up.Professional Development: Engaging in ongoing training and development to enhance sales skills and product knowledge. Building relationships with potential customers, attending events, and staying active in the community to generate leads.Job AttributesExcellent communication both verbal and writtenCustomer-centric attitudeConfident and assertiveDynamic and energeticProblem-solvingPersuasivenessResilienceKey Skills/Experience/QualificationsGeneral understanding of sales techniques and customer service best practicesProven experience in automotive sales or a customer-facing sales roleExcellent communication, interpersonal skillsKnowledge of dealership operations and automotive industry trendsStrong negotiation and closing skillsProficiency in using dealership management software (eg. CDK) and Microsoft Office Suite.Ability to work in a fast-paced environment and handle multiple tasks simultaneously.Ability to work flexible hours, including weekends and eveningsValid driver’s license with a clean driving recordPhysical DemandsSpending a significant amount of time standing and walking around the showroom. Moving between different areas of the dealership, including the sales floor, offices, and vehicle lots.Greeting customers as they enter the showroom and escorting them to various vehicles. Demonstrating vehicle features, which may involve getting in and out of vehicles.Occasionally lifting up to 25lbs and carrying items such as promotional materials, brochures, or small vehicle parts. Assisting with setting up displays or rearranging the showroom layout, which may require light to moderate lifting.Frequent use of computers, tablets, and other electronic devices for managing sales, inventory, and customer information.Typing, using touchscreens, and navigating software applications.Regularly talking to customers, team members, and other staff, which can be vocally demanding. Listening attentively to customer needs and feedback.Conducting test drives with customers, which involves driving and explaining vehicle features. Ensuring the safety and cleanliness of demonstration vehicles.Bending, kneeling, or crouching to inspect vehicles or demonstrate features.Climbing in and out of various types of vehicles, including sedans, SUVs, and trucks.Managing the physical effects of stress that can come with meeting sales targets and handling customer issues. Maintaining composure and professionalism in a fast-paced environment.Must be able to work in various weather conditions including rain, humidity, and hot weather (South Florida)Work EnvironmentShowrooms are generally well-lit with natural and artificial lighting to highlight the vehicles on display. They are designed to be spacious to accommodate multiple vehicles and allow customers to walk around comfortably.Maintaining a clean and organized showroom is crucial to creating a positive impression on customers. Sales managers often ensure that the space is tidy, and vehicles are presented attractively.Showrooms are usually climate-controlled to ensure a comfortable environment for both customers and staff, regardless of the weather outside.The showroom will have professional furnishings, including desks for sales personnel, seating areas for customers, and display stands for promotional materials. There might also be offices or cubicles for more private discussions with clients.Sales managers work with various technological tools, including computers, tablets, and customer relationship management (CRM) systems. The showroom might also feature digital displays and interactive kiosks for customers to explore vehicle features and options.Depending on the dealership's location and popularity, showrooms can experience high foot traffic, especially during peak hours and promotional events. Sales managers need to be prepared for a busy environment with constant customer interactions.There are designated areas for showcasing different models, special promotions, and new arrivals. Sales managers often oversee these areas to ensure vehicles are displayed effectively to attract customer interest.EducationHigh school diploma or equivalent requiredBachelor's degree in Business, Marketing, or related field (preferred)