Culture-First Social & Earned Media Lead

KFC; Plano (TX); On-site; USD 151,000 - 159,000; Full time

Job summary

KFC is seeking a Sr. Brand Manager, Earned Media, Brand Social & Culture in Plano, TX. This role centers on social-first, culture-led leadership, turning moments into movements and campaigns into talk-worthy brand behavior.

The position partners with IMC leadership, cross-functional teams, and agencies to ensure social, earned media, and influencer thinking lead campaigns from day one. Salary is competitive with senior marketing leadership roles.

Qualifications

• 7-10+ years of experience in social, PR, influencer, or culture-led marketing roles
• Proven ability to create or contribute to work that shows up in culture and drives conversation
• Deep understanding of social platforms, internet culture, and how trends move
• Experience working with creators, influencers, and earned media strategies
• Strong instinct for what will resonate—and what won’t—with today’s audiences

Responsibilities

• Lead how KFC shows up in culture—bold, timely, and unexpected ideas that earn attention and spark conversation
• Partner with IMC to set direction for campaigns from day one, not as an add-on
• Drive earned-first thinking across campaigns with PR, social, and influencer work
• Build and activate a creator ecosystem to expand reach and culture relevance
• Be the voice of culture and social at the table, ensuring ideas are timely and engaging
• Influence teams and agencies to deliver sharper, more effective work
• Track performance and real-time feedback to optimize brand presence in culture

Skills

Experience in social media

Influencer marketing

PR & earned media

Culture-led marketing

Trend analysis

Collaborative leadership

Job description

KFC is seeking a Sr. Brand Manager, Earned Media, Brand Social & Culture in Plano, TX. This role centers on social-first, culture-led leadership, turning moments into movements and campaigns into talk-worthy brand behavior.

The position partners with IMC leadership, cross-functional teams, and agencies to ensure social, earned media, and influencer thinking lead campaigns from day one. Salary is competitive with senior marketing leadership roles.