Sr Mgr, Earned & Social

KFC Corporation; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

KFC Corporation is seeking a Sr. Brand Manager, Earned Media, Brand Social & Culture to lead social-first, culture-led initiatives and turn moments into movements that spark talk-worthy brand conversations.

This role shapes how the brand appears in culture and drives earned impact across channels. Reporting to the Director of Integrated Marketing Communications, the position partners with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer

Job description

The Sr. Brand Manager, Earned Media, Brand Social & Culture is at the center of how KFC shows up in culture-leading with social, shaping conversation, and driving earned impact that keeps the brand impossible to ignore. This role is responsible for bringing a social-first, culture-led mindset to everything we do-turning moments into movements and campaigns into talk-worthy brand behavior.

Reporting to the Director of Integrated Marketing Communications, this role partners closely with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer thinking don't follow campaigns-they lead them. This is a role for someone who understands how culture moves, how social drives it, and how brands earn their place in it.